General information

Agency: Reprise

Job Function: eCommerce

Location: New York, United States

Job Ref#: 11641

Description & Requirements

Position Summary

You’re a data-driven eCommerce media expert who is enthusiastic about the power of marketing and ninja-skilled in driving media performance. You excel with critical responsibilities such as strategic planning, execution, client advocacy, and platform relationships, and are ready to lead a skilled team across world-class campaigns. You possess a natural ability to build relationships and have an unrivaled desire to grow our business. And as a leader at Reprise, you’re excited to bring your unique voice and talents to the forefront to help us diversify and grow even stronger.

Key Responsibilities

Client Relationship & Thought Leadership

  • Macro lead across multiple high-profile eCommerce clients – responsible for SOW management, creation, and general client satisfaction with day-to-day teams
  • Be a critical liasion and trusted partner with internal IPG client business leads – building internal trust and processes to provide the best possible ways of working to the Reprise team
  • Recommends targeted, innovative media vehicles consistent with media and content strategies 
  • Demonstrates ability to present and sell strategies/plans through to the client and create additional plus up opportunities for existing clients
  • Can work with leaders at IPG and within the client teams providing insights, strategy and larger thought leadership for growth and scale
  • Becomes an expert in the client’s business and builds trusted partnerships with all levels of clients 
  • Proactively seeks out and studies information to remain current on media trends 
  • Ability to develop thought-leadership collateral for public consumption, and / or participation in conferences and relevant media communities

Team Leadership & Development

  • Constantly strives for innovation & diversity
  • Focuses on organic growth opportunities by aligning to the vision of our agency
  • Develops, trains, and motivates team within all levels

Account / Business Planning for Growth

  • Ability to build pitches for new clients showing strategy, perspective, and opportunities for business growth and development
  • Recognizes and acts on opportunities to grow business 

Partner / Product Management

  • Work with global counterparts on proprietary tech roadmap and opportunities for tools to improve team workflow and agency product
  • Maintain and grow partnership with key industry vendors – created added value through training, product, and first look opportunities for our clients
  • Actively partner with agency leadership to inform and evolve agency list of services to better meet ongoing client needs

Operational Oversight & Improvement

  • Understands the potential of performance media channels and uses experience to facilitate better business outcomes
  • Establish centralized process for team to ensure consistent performance and accountability for key client KPIs
  • Inform / guide day-to-day account staff with budget forecasting and goal setting for pay-for-performance clients
  • Serves as a resource for Directors & Associate Directors with line of oversight on managers, sr. analysts / analysts for advice and counsel 
  • Participant in strategic media planning and execution 
    • Ensures best practices are applied across account responsibilities 

Desired Skills & Experience

Education: 

  • Bachelor's degree or equivalent preferred 

Work Experience: 

  • Eight to ten years of experience in digital media planning, including three to five years management experience required   
  • Agency experience preferred 
  • Experience managing / buying / working with key eCommerce Media partners including Walmart Connect, Amazon, Target (Roundel), Instacart, etc
  • Experience managing / motivating diverse group of talent

Skills: 

  • Significant expertise in client communication and relationship building
  • Ability to find native growth opportunities
  • Extremely strong organization and ability to prioritize, triage volume of tasks and projects to generate maximum impact
  • Very strong experience in developing robust, creative, and innovative paid search and/or social / native advertising / content marketing programs – in excess of $1mm + annually 
  • Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts. 
  • Extensive experience writing and presenting relevant information 
  • Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies. 

Demonstrated ability to grow junior talent and help develop team skills / careers 

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.

In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.