Agency: Kinesso
Function: Client Services
Location: London, United Kingdom
Job Ref#: 13418
Descripción y requisitos
Position Summary
The successful candidate will oversee and manage a range of strategic ad tech specialisms, ensuring their activation and governance success across all Global regions.
They will attend regular client and agency meetings covering operations, governance, Dynamic Creative Optimisation (DCO), and new process reviews and evolution, such as eCommerce.
Being the point person for client operations, accountable for creation, deployment, and governance of tech and channel-specific operational processes.
Working closely with clients and agency teams to onboard and deliver successful, rich media campaigns leveraging first and 3rd party data, AdOps best practices, and client requirements success factors.
- Client and agency team process analysis, documentation, and enforcement.
- Project management and expert knowledge in all milestone requirements for rich media and ad tech platform activation.
- Successful management of offshore and local agency team campaign activation.
- Accountable for meeting AdOps SOW.
- Reporting to and updating the Global Client Operations Lead for Dyson.
- Ensure regular team and agency training around the campaign and rich media campaign activation.
- Develop watertight QA processes to ensure data governance, accuracy, and activation success.
Key Responsibilities
- Deliver and support Dynamic Creative Optimisation (DCO) including Kinesso proprietary platforms (Taxonomies/MIE) across all regions.
- Support Regional Ops leads with per-market solutions to adapt to regional ad tech variations.
- Support ad server/ad tech DCO selections & execution into multiple DSPs and ad servers in support of Kinesso DCO strategies across multiple markets.
- Co-ordination with agency, client and DCO teams around process and steps to campaign execution.
- Identify and track DCO opportunities and delivery across region. Centralising and standardising where possible.
- Project managing critical rich media campaigns and ad tech deployments.
- Ensure accurate and timely execution of AdOps campaigns and reports.
- Manage a small off-shore team across campaign activation and tech.
- Work with closely with AdOps Reporting and Dashboard team to deliver client reports and dashboards for DCO and other forms of rich media and report on its engagement.
- Work with the Global Client Operations Director of Dyson to develop strong campaign management solutions, projects and align on regional processes, tools and support.
- Creation and upkeep of client Operations process playbook. Precise, accurate documentation. Use for market training and always keep updated.
- Often work directly with local planners, creative agencies and/or publishers to ensure campaigns are correctly briefed, trafficked and troubleshoot issues as required.
- Troubleshoot ad operation related issues and support team members.
- Work with multiple ad servers (CM360/DCM, Flashtalking etc.) and 3rd party brand safety vendors.
- Investigate discrepancies if/when they arise- assist local markets in troubleshooting escalated issues.
- Promote best practices to ensure AdOps is the digital centre of excellence.
- Work alongside reporting and analytics teams to ensure a high level of data quality is adhered to.
- Governance of taxonomy across all markets, campaigns, and channels though Kinesso tools.
Desired Skills & Experience
We seek a personable, well-organised candidate who is proficient in the below. You will have an obsessive eye for detail and a desire to optimize and automate where possible.
- Desire to lead and work directly with clients to deliver existing or new projects.
- Solid Experience in trafficking with major ad serving providers – CM360(DCM) essential.
- Experience in trafficking rich media and DCO.
- Experience working with and troubleshooting web analytics issues such as GA or Adobe.
- Commercially minded.
- Able to troubleshoot HTML5 creative and common tagging errors.
- Good Excel skills (Pivot tables and formulas).
- HTML and JavaScript knowledge.
- Excellent verbal and written skills with great attention to detail.
- Flawless, execution, accuracy, and exceptional process skills.
- Proven project management skills.
- Ability to multi-task.
- Excellent management and organization skills.
- Exemplary AdOps experience.
Employment Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
Quiénes somos
At Kinesso, we believe in the power of connection – connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind’s approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.