Información general

Agencia: Matterkind

Función: Addressable Strategy

Seniority Level: Sr Professional

Employment Type: Full-Time

Ubicación: New York, United States

Job Ref#: 16037

Descripción y requisitos

Resumen del puesto

The Addressable Activation department serve as Matterkind’s hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Senior Associate level will be tasked with the setup, QA, pacing, and optimization of a portfolio of addressable campaigns across a variety of buying platforms (DSPs) while leveraging a suite of 1st-party planning & reporting tools. Hallmarks of successful applicants include a rigorous attention to detail, a thirst for learning new software, and a natural curiosity for digging into dashboards and data. Strong excel skills and a strong command of at least one buying platform are a must (certifications are a plus). Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc.

  • Under moderate direction, works within significant limits and authority on assignments of higher complexity and coordination 
  • Possesses demonstrated knowledge and skills, including product and industry 
  • Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information 
  • May interact directly with clients/agency contacts and provide informal guidance, training and assistance to lower level associates and other functional areas 
Responsabilidades clave
  • Customer/Client Management: Assists with the execution and day-to-day management of a portion of client assignment, based on specialized or technical knowledge 
  • Vendor Relationship Management: Understands the variety of vendors and their full value proposition. Manages vendor relationships and conversations independently. Brings recommendations to customers.
  • Discipline–Specific Tasks: Can handle advanced campaign complexity and workload (KPIs, targeting, channels, measurement, etc.); gain exposure to management via oversight of Summer Residents and Coordinators
  • Platform Reporting: Conducts ad hoc/custom reporting for "deep dive" analytics or per agency request 
  • Solutions Innovation: Designs and delivers performance updates, business reviews, new audience-based addressable solutions and growth opportunity presentations to key agency and client contacts
Capacidades y experiencia deseadas
Competencies / Technical Skills

Problem Solving: Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions (Intermediate)

Relationship Management: Managing existing business relationships, partnerships, and alliances internally and externally 

Leadership Development: Seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities) (Limited)

Prioritization: Assesses and ranks issues and tasks in order of importance for taking action (Basic)

Digital Media Systems and Tools: Knowledge of technology or measurement ad tech solutions, including platforms (Basic)

Data Analysis: (Basic/Intermediate)

Collaboration: (Basic)

Project / Account Management (Limited/Basic)
Communication: (Limited)

Competency/Technical Skill Proficiency Levels

Limited: Understands general rules to perform tasks
Basic: Has gained prior experience in actual situations to recognize recurring meaningful components
Intermediate: Applies a solid foundation to varying situations
Better Together
We embrace diversity and our responsibility to maintain an inclusive environment is core to our culture and values – truth, togetherness, and trailblazing. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together.

We embrace people that come from all backgrounds and work in different ways, and as we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to Kinesso, but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. You may be just the right candidate for this or other roles across Kinesso.  
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive unlimited time off days and company-wide Wellness Weeks and Kind Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The pay range for this position is $65,300 to $81,700. Where an employee or prospective employee is paid within this range will depend on, among other factors; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Minimum Salary 65,300
Maximum Salary 81,700
Transparencia en la contratación
It is the policy of Kinesso, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.  
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.  
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Kinesso, please email
LinkedIn Recruiter Tag #LI-VR1

Quiénes somos

At Kinesso, we believe in the power of connection – connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind’s approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.