Información general

Agency: Initiative

Job Function: Data & Analytics

Location: New York, United States

Job Ref#: 12604

Descripción y requisitos

Position Summary

As Associate Director of Measurement & Analytics this role will be pivotal in managing development of research strategy and ad effectiveness measurement across client campaigns, informing in-flight optimizations, and building higher level learnings to inform future planning. This role is for a business partnership in which our clients are highly engaged, strategically minded, and reliant on our recommendations as to what will best serve their business. The development and delivery of data-based insights is critical to how they operate. The role spans across internal and external clients globally. 
 
The role requires the ability to actively apply the agency’s proprietary ad effectiveness and measurement tools, as well as 3rd party vendor solutions, to determine the impact of advertising on the client’s business. The position also requires the ability to understand the strategic communications needs of client advertisers and align these needs to the day to day issues of media planning, buying, and especially performance measurement and media optimization.

Key Responsibilities

  • Lead internal agency partners to understand client’s media strategy, design measurement approaches for cross-channel campaigns, work with internal and external partners to implement, track progress in-flight, lead reporting of performance to client.
  • Create holistic analyses incorporating different campaigns and data sources that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’ to help inform future strategy. 
  • Design and manage quantitative research studies on topics including brand lift, consumer behavior and the role of media, audience research and ad tracking studies.
  • Regularly present measurement and findings to internal stakeholders and senior clients on areas such as ad performance and consumer targeting.
  • Ability to communicate succinctly and professionally to senior leadership at the client and agency. 
  • Proven track record of managing a team of analytics professionals globally.

Desired Skills & Experience

  • Bachelor’s Degree or Equivalent Experience 
  • 7-10 years of experience in agency or client side digital media planning or media research & analytics
  • Demonstrated success leading work multi-functional teams strongly preferred 
  • Expertise around brand, advertising and media research
  • Refined client-facing skills with the ability to work well up and down the command chain within an agency organization 
  • Expertise with Brand Lift Surveying, Cross-Media Measurement Solutions, MRI/Simmons, comScore, Nielsen, Kantar
  • Knowledge with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore, etc. 
  • Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM) 
  • Strong MS Excel & PowerPoint skills 
  • Demonstrated success in helping clients take concrete action based on analytics and data 
  • Strong understanding data and ad tech ecosystem, with a focus on digital environment 
  • Collaboration, including ability to drive clarity in a multi-stakeholder environment 
  • Presentation story building, development, and delivery 
  • Leadership and change management 
  • Strong written and verbal communication

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

Quiénes somos

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.