Información general

Agency: Initiative

Job Function: Planning

Location: Milano, Italy

Job Ref#: 13259

Descripción y requisitos

Position Summary

The successful candidate will become a part of Planning team inside a business unit in one of out team. He/she will be in charge of producing effective media plans, based on media objectives and given a specific budget. The candidate will follow the process starting from competitive analysis, through selection of channels, optimization of scheduling to uploading on administration tools and post analysis.


Key Responsibilities

  • Best-in-class media planning and buying
  • Manage the day-to-day implementation and optimization of campaign activities
  • Deliver competitive report and analyze campaigns results
  • Buying support
  • Coordination with creative agencies for adv materials


Desired Skills & Experience

  • Good understanding of media tools especially focused on offline media (ex. Kubik, AGB Arianna, Adbox) 
  •  Accuracy, precision, attention to details and meet deadlines
  •  1/2 years related experience in Media Planning are appreciated
  •  Languages: fluent Italian and English
  •  Team working, problem solving, proactive, ownership, curiosity and open mind approach.
  •  Ability to multi-task, work successfully with teams


Quiénes somos

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.