Información general

Agencia: UM

Puesto de trabajo: Planning

Ubicación: Toronto, Canada

Job Ref#: 7060

Descripción y requisitos

Resumen del puesto

The role of Director, Media Planning is responsible for delivering strategic, integrated media communication recommendations for a diverse group of clients as well as leading and inspiring a team of Planning professionals. You must think strategically and work collaboratively to create recommendations that deliver on client strategic goals and business objectives. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsabilidades clave

  • Lead 360 degree strategic thinking for overall media product, encouraging executions that deliver exceptional results. 
  • Ownership and responsibility for ensuring key client objectives met; active participation in client business planning meetings.
  • Cultivate and strengthen client, agency and media partner relationships at the senior level. 
  • Lead and develop a direct relationship with the client to become a strategic partner with an in-depth understanding of their business.
  • Deliver inspiring, motivating and persuasive presentations which bring creative ideas to life.
  • Pursue organic growth opportunities and participate as required in new business presentations.
  • Maintain industry relationships, participate on committees and organizations; keep abreast of issues and developments and new media opportunities.
  • Proactively seek opportunities to improve processes, methods, systems and/or services to better serve the client and agency.
  • Lead and mentor a team of media professionals.
  • Effectively communicate agency goals, manage workloads, provide ongoing performance feedback, support professional development goals and inspire great results.
  • Produce and manage accurate billings and projections.
  • Act as a thought leader – proactively bring forward client education and identify opportunities as appropriate.
  • Drive collaboration and communication across SBUs and peer groups to inspire great work.
  • Lead by example and play an active role in cultivating the culture of our organization. 
  • Ensure delivery against mandate outlined in scope of work.
  • Ensure that all media plans meet client objectives with fully supported documentation, and that they adhere to the agency's values and philosophies.

Capacidades y experiencia deseadas

  • Minimum of eight (8) years’ of related media, advertising, brand or marketing strategy/planning experience.
  • History of developing positive on-going business relationships, focus on client service.
  • Previous experience managing a portfolio of clients or total ownership of one large complex account with multiple lines of business.
  • Proven experience delivering inspiring and persuasive presentations. Solutions oriented and approaches obstacles with creativity and resolve.
  • Ability to manage complexity across multiple groups, clients and interagency partners.
  • Active involvement in developing capabilities of direct report(s) and prioritizing and delegating work accordingly.
  • Ability to develop and foster strong relationships and partnerships internally and externally.
  • Demonstrated ability to effectively apply knowledge and insights gained from research and reporting resources to media planning.
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy. 
  • Advanced understanding of media research tools (e.g. Clear Decisions, Vividata, Neilson) and media software (e.g. Prisma).
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Post-secondary education - University or College degree in advertising/marketing preferred. 

Quiénes somos

UM is a full-service media agency and marketing consultancy that sees media as a powerful topline growth engine for brands. We are a dynamic and growing group of marketing and media innovators, fiercely committed to the spirit of ‘Better’. We use Better Science and Better Art to deliver Better Outcomes and create advantage to grow our clients’ businesses.

Part of the IPG Mediabrands family, UM is made up of entrepreneurially-minded planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. 

Our roster of Canadian clients includes: Johnson & Johnson, BMO, Netflix, Spotify, The Hershey Company, SkipTheDishes, Sobeys, Sony, Estée Lauder, ExxonMobil, McCain, Boston Pizza and Sinai Health, among others.

UM is powered by industry-leading strategy, data analytics and tech capabilities. However, our unique culture – based on mutual support, shared passion and trust – is the reason why we excel as a team. We were Canada’s most awarded media agency at both the recent MIAs & CMAs (2020), Canada’s #1 Most Effective media agency (WARC 2020), #1 Most Competitive agency (RECMA 2020), campaign of the year winner (Adweek 2020 & Strategy) and recognized with 80+ local and global industry awards over the past year. UM was also rated Ad Age’s ‘Best Places to Work’ and #1 global media agency by technology advisory, Forrester, two years in a row.

UM’s culture is an inclusive one, where people are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. The executive leadership is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to dynamic employee engagement programs.

We proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Candour: Our candour through open and constructive dialogue ensures better outcomes for our people and our clients. 

Curiosity: Our relentless curiosity drives relentless innovation – being curious about the world, media, our clients and each other and using this curiosity to find new and innovative ways of doing everything we do.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about those around us and about being a diverse agency where everyone feels motivated and supported, both professionally and personally.