Agency: Matterkind
Function: Addressable Strategy
Seniority Level: VP
Employment Type: Full-Time
Location: New York, United States
Job Ref#: 14732
Descripción y requisitos
Position Summary
We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels.
Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign:
- Has accountability for the business strategy, performance, and results of a sub-function in a market, region, or hub and manages a moderately sized team
- Develops and executes the thought leadership and strategy for their area
- Based on business need and individual capacity there may be opportunity to become responsible for people management duties including compensation decisions, performance management and appraisals, recruitment, coaching and development
Key Responsibilities
- Serves as strategic lead across account, partnering closely with the Addressable Strategy, Activation and Analytics partners as well as client Communication leads.
- Builds and maintains relationships with client executives; serves as the secondary point of escalation in client issues related to strategic focus.
- Responsible for development of strategic approach, measurement framework and testing roadmaps.
- Provides thought leadership to client; collaborates with leadership team to further departmental evolution (e.g. standards, process, pitch material, partnerships, etc.).
- Develops and shares best practices for deliverables; presents at new business pitches, client briefings and meetings
- Responsible for the identification and development of long-term solutions for clients across the addressable spectrum
Desired Skills & Experience
Experience working on Addressable and/or CTV Public Policy or Corporate Comms is essential.
- Problem Solving: Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions (Expert)
- Relationship Management: Managing existing business relationships, partnerships, and alliances internally and externally (Expert)
- Leadership Development: Seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities) (Expert)
- Prioritization: Assesses and ranks issues and tasks in order of importance for taking action (Expert)
- Digital Media Systems and Tools: Knowledge of technology or measurement ad tech solutions, including platforms (Expert)
- Data Analysis: (Intermediate)
- Collaboration: (Expert)
- Communication: (Expert)
#LI-DNI
Better Together
We embrace diversity and our responsibility to maintain an inclusive environment is core to our culture and values – truth, togetherness, and trailblazing. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together.
We embrace people that come from all backgrounds and work in different ways, and as we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to Kinesso, but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. You may be just the right candidate for this or other roles across Kinesso.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive unlimited time off days and company-wide Wellness Weeks and Kind Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The pay range for this position is $164,100 to $200,000. Where an employee or prospective employee is paid within this range will depend on, among other factors; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Minimum Salary
164,100
Maximum Salary
200,000
Employment Transparency
It is the policy of Kinesso, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Kinesso, please email accommodation@mbww.com.
LinkedIn Recruiter Tag
#LI-DNI
Sobre nosotros
At Kinesso, we believe in the power of connection – connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind’s approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.