Agency: Initiative
Function: Operations
Location: London, United Kingdom
Job Ref#: 13819
Descripción y requisitos
Position Summary
The Digital Manager, Partnerships is the base-level management role on the Partnerships team, with responsibilities including managing all national digital campaigns, negotiating buys, checking preliminary and final post buy delivery, and tracking performance. Managers assist with the management of Partnerships team – developing their skills, evaluating their performance, and managing their growth. The individual is tasked with developing and maintaining strong client relationships.
The Manager will drive the team to explore and identify non-traditional partnerships opportunities. This is critical to their development and the success of the Partnerships division. The Digital Manager of Partnerships will need to be able to identify partnership opportunities that can exist outside of the standard paid media environments and effectively maximize communication across owned and earned media platforms as well.
Key Responsibilities
Client
- Operate as the back up to the Director relating to client relationships
- Collaborate with Comms Design, Analytics and Client Advice and Management to ensure alignment with and delivery against client KPI’s
- Update status documents for client meetings
- Prepare e-mails recommendations, buy presentations and present to clients
- Write POVs for targeted opportunities on an on-going basis for clients to further drive their business
- Stay knowledgeable about client’s business and its competitors to determine sufficient advertising and media needs and ensure plans are properly executed and delivered
Internal
- Direct the group (Negotiators, Associates) in the day-to-day activities and provide direction
- Provide superior negotiations delivering the maximum strategic value and efficiency, using IPGMB benchmarking capabilities to ensure best-in-class rates and efficiency
- Oversee the execution of media negotiations
- Collaborate with media partners to develop promotional and other amplification opportunities to enhance each investment
- Accountable for AV plan output timeliness, accuracy, and overall excellence
- Responsible for smooth running of day-to-day activities
- Prepare and deliver proposals to various audiences
- Work with internal SBU stakeholders where appropriate, working effectively and collaboratively
- Maintain up to the minute knowledge of all programming trends, marketplace conditions and economic indicators that impact TV and Video Investment
- Train negotiators and associates in all the nuances of negotiation as well as all Nielsen services and how to use them
- Provide senior-level guidance and review on schedules, research, POV’s, and client presentations to ensure quality and client-readiness
Commercial
- Develop and maintain media partner relationships
- Negotiate pricing that reflects efficiencies, clients objectives
- Ensure understanding of MAGNA negotiation priorities
Desired Skills & Experience
- Experience in related field or equivalent work experience
- Experience of buying network, cable, and syndication with Media companies or experience within the Media Industry
- Proven leadership ability and/or prior experience in supervising a team preferred
- Excellent written and verbal communication skills
- Proven superior customer service skills
- Proficiency with Microsoft Desktop software, specifically Excel and Word, PowerPoint preferred
- Proficient with MBox or equivalent Inventory Management system
- Knowledge and understanding of Nielsen services
- Demonstrated ability to think and execute “out of the box” ideas
- Strong developed relationships with the Networks
- Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
- Strong analytical abilities and quantitative skills, including math proficiency
- Ability to effectively utilize media research and reporting resources
Employment Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
Sobre nosotros
Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.