Información general

Agencia: Interactive Avenues

Función: Paid Search

Ubicación: Gurgaon, India

Job Ref#: 15018

Descripción y requisitos

Resumen del puesto

We are looking for you - The, Performance Marketing Director has ultimate accountability for the effectiveness of the entire Performance Marketing team. As a performance media expert, this person will have expertise in an array of addressable paid advertising strategies that utilize tech-based buying and optimization tools to positively affect our client’s ROI including search, display, social, mobile, local, Ecom and video. This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online. This person should also understand the interplay and synergy between traditional and digital media and have the ability to build and scale an integrated team of performance practitioners.


The Director is responsible for leading the Execution teams of a large enterprise client’s performance marketing accounts toward stated client and company objectives. The Director will manage and direct Performance Media teams, including Group Heads, Operations Supervisors, Senior Managers, Managers, and Executives. Proven account management and team leadership experience are essential, along with experience in online marketing and digital media.

Responsabilidades principales

Account Management

·       Develops, manages, and monitors client service delivery executions of the assigned accounts

·       Oversees process development and execution management

·       Assures quality control of all media planning and implementation

·       Enforces Best Practices

·       Prepares and presents annual financial plans and human resources plans

Performance Media

·       Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video and Ecom

·       Coordinates efforts across different digital media channels to drive optimized recommendations

·       Continuously evaluate and improve upon all digital media opportunities

·       Attend client meetings as needed, interface as needed with executive level and middle management level on the client side during meetings and presentations

·       Participates in building and evolving the PM practice, vision, and areas of expertise

·       Understands and expands business prospects by having a thorough understanding of all the services provided by the agency.

Team Leadership & Development

·       Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity

·       Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our client's performance and business objectives

·       Drives adoption of stated account management best practices through example setting, positive reinforcement, and behavioral correction

·       Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

·       Conducts performance reviews and career path plans for direct reports

·       Provide training in cross-media planning to their direct reports and below teams

Habilidades y experiencia deseadas


·        Ability to forecast expected outcomes of Brand and ROI campaigns and manage to spend accordingly

·        Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools, etc.), Media Research Tools (ComScore, GWI, TGI, etc.)

·        Strong written and verbal communication skills

·        Strong organizational skills, detail-oriented and capable of multi-tasking

·        Superb client relationship and management skills

·        Proven problem-solving skills and ability to think outside of the box

·        Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills

·        Provide timely and actionable feedback to the team to aid in their development and improvement



·       Graduate/ Post Graduate Degree or related work experience

·       Concentration in Marketing, Finance, Digital Media, Accounting, or a related field preferred

·       Google and Facebook Blueprint Certified Professional

·       Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment

Sobre nosotros

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.