Agency: Initiative
Function: Client Services
Location: London, United Kingdom
Job Ref#: 13586
Descripción y requisitos
Position Summary
This role sits as part of the Rufus (dedicated Amazon) team in the AWS EMEA Hub, based in London and servicing the AWS client team in Europe. The AWS team at Rufus work in a dynamic, fast paced environment where innovating on behalf of consumers is at the heart of everything we do.
As a client-focused business leader with deep digital experience across all channels from brand to demand, you’re a champion of leading clients and understand the interplay between brand to performance. And as someone who gets it, you’re adept at leading clients and expressing these winning ideas brilliantly in high-stakes pitch and client meeting rooms.
In this senior role, your marketing mind and gravitas will lend itself exceptionally with whom you’ll work with and partner every day. Ultimately, you will oversee the work across internal agency teams, including SBUs (specialized business unit), with a focus on B2B marketing for a highly visible and significant global account.
You will build a foundational bridge between the agency’s capabilities and our EMEA client and flex your leadership muscle and expertise to help deliver clients’ objectives and operational excellence across the globe.
Key Responsibilities
- Main point of contact for senior EMEA clients across digital brand and demand campaigns, orchestrating the global onboarding, planning, and activation across all digital channels with an emphasis on performance.
- Collaborate closely with the Global Head of Digital Strategy & Performance to develop frameworks for orchestrating a highly complex B2B account with heavy campaign volume and multiple EMEA stakeholders.
- Ensure best practices and centrally developed strategies are rolled out and adapted as needed across EMEA to drive consistency and connectivity across countries. You will ensure teams are fully supported to do their best work and will mobilize the very best resources of the agency to deliver excellence for all deliverables.
- Identify capability / resource gaps and take actions to ensure ongoing outstanding quality of service.
- You will define inter-agency “excellence” KPIs and monitor performance, while leading the development and implementation of action plans to improve client satisfaction, continuously.
- Identify client and agency needs for further education and training across digital crafts and coordinate learning opportunities to uplevel employees, as well as client knowledge in the digital space.
- Demonstrate total command of B2B digital marketing in front of the client’s and industry’s most senior leaders, including delivering industry influencing POVs, sharing knowledge with teams, building case studies, and other thought leadership initiatives.
Desired Skills & Experience
- Outstanding account leadership and digital media experience
- A Digital Leader and expert across all aspects of brand and performance
- B2B
- Experience in the planning, implementation and reporting of content syndication campaigns
- Experience in leading and communicating to senior marketing leads
- Demonstrates a strong POV and outlook on B2B digital marketing
- Possesses strong communication skills and the ability to write white papers on relevant industry topics
- Possession of poise, gravitas, and charisma to command rooms, effect change and drive excellence
- Adaptable in fast-paced environments; you are decisive, yet also skilled in building solutions and solving problems across multiple teams and stakeholders
- Inspiring leadership, with the innate ability to strategically influence others
- A collaborator who knows how to navigate organizational dynamics across internal and external teams to ensure success
- Ability to deeply immerse into the client’s business, brand, and principles
Employment Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
Sobre nosotros
Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.