Información general

Agency: Initiative

Job Function: Planning

Location: New York, United States

Job Ref#: 9391

Descripción y requisitos

Position Summary

As Head of Communications Design, T-Mobile at Initiative, you are an instrumental member of the Communications Design leadership team, and oversee multiple T-Mobile lines of business and over $1.5 billion in media spend for the US.  Your role is to cascade the vision and lead the creation of the connected communications design practice across all T-Mobile efforts. 


You are a passionate disrupter in the communications industry ready to take a lead role in helping Initiative create the future.  You’ve seen the old ways of working, and want to create the new.  With gravitas among clients, peers, partners and team members, you are the passionate expert in the room when it comes to the next generation connection between people and brands, and the new levers available to us across the full ecosystem – from connections, to cultural vehicles, to commerce.  You are the pied piper that leads your team by inspirational example.


You will oversee, lead and enable product excellence in all aspects of communications design.  In partnership with our Client Advice and Management craft, you will serve as a consultative partner to deliver solutions-based recommendations to clients.   And, working in collaboration with the Strategy and Partnership discipline leads, you champion and steward the application of best-practice approaches, techniques and solutions for modern experience design; marketplace education and training; talent hiring and acquisition; best practice sharing and leadership; and leadership of case study and award entries. 


Drawing on your knowledge and expertise across various communications practices gained from leadership experience, planning on world class clients, or integration and content solution roles, you are a change agent in helping teams, clients and partners collaborate, develop, design, and enact ideas that spread through best practice, innovative connections. You are passionate about using communications to change behavior and look far beyond channels to think about how we make every encounter matter.

Key Responsibilities

Be a proactive, consultative partner delivering world-class omnichannel plans that drive client business objectives
Facilitate deeper engagement with key client media stakeholders by serving as trusted adviser and expert
Excite and entice your client and agency partners on the transformative power of communications design to sell in better work that moves at the speed of culture
Mold and deliver thought leadership and innovation that demonstrates client category leadership and fuels performance 
Nurture, grow and protect a community and creative environment for passionate Communications Design experts that is the envy of the industry
Actively engagement on the T-Mobile Initiative Leadership Team
Develop, execute and maintain up to date training in Communications Design fundamentals, evolving with new thinking
Trailblaze the identification and development of new techniques, frameworks and tools to improve our communications design product, and prove our cultural impact 
Responsible for identifying, hiring and developing best in market design talent
Responsible for the development and successful deployment of agency award submissions that hero communications design experience
Ensure product excellence through oversight of day to day communications product
Identify opportunities to grow scope to appropriate communications design staffing levels and up-leveled talent on client assignments 
Contribute to organic growth through the application of thought leadership and targeted involvement on core clients
60% Client
30% Internal
10% Commercial
Key Performance Indicators (KPI’s): 
- Client
Next generation "Communications Design" applied to all client briefs 
Positive improvement in Communications Design product assessment 
Communications Design product is upheld as best in class 
- Internal
Best in market Communications Design talent (local market)
Strong advocacy from SBU's, agency partners and staff around Communications Design discipline contribution (local market)
Preferred partner status among creative agencies 
Motivated and happy Communications Design community 
- Commercial
Specialty Business Unit revenue growth 
Growth in scope and organic revenue 


Desired Skills & Experience

  • Bachelor’s degree in related field or equivalent work experience
  • 15+ years in an integrated planning role in media, publisher/vendor, or communications discipline (digital, content)
  • 6+ years’ experience managing, motivating and developing staff across multiple teams
  • Exceptional working experience in integrated planning lead roles gained on the world’s top brands across agencies, consultancies, content creators, or media vendors
  • Demonstrable thought leadership experience in communications design-related topics (speaking engagements, blogging, papers, articles)
  • Ability to drive projects from conception to completion; project management experience
  • Proven ability to develop and maintain high-level professional relationships with senior clients, colleagues and vendors
  • Dynamic leader, presenter, and packager of opportunities
  • Strong commercial acumen 

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

Sobre nosotros

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.