Agency: Initiative
Function: Planning
Location: London, United Kingdom
Job Ref#: 13746
Descripción y requisitos
Position Summary
Working closely with the Associate Director and the rest of the team, the role will assist in developing media planning solutions, as well as having an active involvement in all implementation and reporting procedures.
This role will focus on a group of Luxury clients including Patek Philippe, Dorchester Hotel Collection, M&G Investments and Smythson. The Manager, CAM/CD, partners with the integrated Initiative team and across Mediabrands SBUs to ensure brilliant strategy, design, flawless execution, and most importantly, delivery on KPIs and business results for your client The role requires planning across all channels in conjunction with specialists.
You will become the supportive backbone of your team and will be mentored and developed by various members of the department.
Key Responsibilities
Planning
- Able to take a simple brief independently and develop a response which incorporates clear targeting and strategic channel planning based on insights, research and data. Interrogate and question elements of the brief when necessary.
- Ownership of the plans, ensuring they are up to date and accurate
- Knowledge and relevant application of research available (i.e. TGI, IPA Touchpoints, IMS, Nielsen, Google, plus bespoke INI tools)
- Keep up to date with media marketplace in order to educate clients on the changing media landscape and the opportunities arising as a result.
- Ability to interrogate and analyse research reports to draw conclusions and insights.
- Where necessary you will get involved with new business pitches and creative solutions brainstorms.
Delivery
- Attention to detail when producing documents is of high importance, both yourself and overseeing those of the junior members of the Communications Design team
- Ensure all administration is up to date, accurate and all internal/external deadlines are met.
- Oversee weekly internal and external reporting where necessary.
- Develop strong relationships with media owners, creative agencies, and ad-servers to ensure best in class delivery, as well as solutions, across platform.
- Ensuring high quality Post Campaign Reports are delivered to the client in a timely fashion.
- Oversee digital campaign set up and trafficking requirements.
Team
- Coaching and developing the Executive within team
- Develop effective working relationships with activation teams.
- Day to day liaison between client and agency
- Ability to adapt quickly in order to support the team from one challenge to the next
Desired Skills & Experience
- Solid experience in an integrated planning role in media publisher/vendor, or communications discipline ( digital content)
- Ability to delegate and oversee direct reports
- Proven ability to develop and maintain strong professional relationships with clients, coll,eagues and vendors
- Experience in managing or developing staff
- Strong time-management and organisational problem-solving
- Proven problem solving ability
- Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
- Experience/involvement in new business planning and strong presentations skills
Employment Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
Sobre nosotros
Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.