Paid Search Account Manager

Descripción y requisitos

Resumen del puesto

The Account Manager is responsible for leading and managing agency resources to the delivery of high-quality service and digital solutions so that all client needs are met on time, to budget and to the highest standards of service. Your key client will be Honda and include the management of their Car, Motorbike and Power accounts across EMEA. Reporting into the Account Director, you will be responsible for both the strategic development of your client’s accounts and organization of your team. You will work with an Account Executive, and be responsible for organizing their workload, overseeing the quality of their work and training needs.

Responsabilidades principales

Strategic Search Engine Marketing

Establish an understanding of all areas of Reprise Digital’s expertise and the products/services we can provide to your clients
Contribute in developing new products and ways of working that improve SEM results
Develop an understanding of the various digital media channels (Display, eRetail, Social media) and the role of PPC/SEM
Help to educate the clients on PPC/SEM strategies and tactics; engage clients in the world of digital communications by demonstrating its direct response, creative and brand building abilities

Participate in and learn about social marketing and the impact for our clients
Keep up to date with and lead the testing of new SEM products, including advanced features and beta trials for Google Ads and SA360.

Leadership & Management

Lead the day-to-day client relationship, campaign or project development and execution
Ensure that all client campaigns follow the internal Search process

Provide consistent and effective support to Account Directors / Senior Account Managers and Business Performance Director
Prepare and lead performance review presentations
Lead development of regular results analysis & reporting, recommendations and presentations
Lead meetings and discussions and ensure accurate contact reports are issued within 24 hours

Excellence in Client Service

Work to understand your client’s pressures and internal demands to ensure Reprise Media provides the right response at the right time in the right manner
Build an understanding of the client’s business and digital marketing objectives, and develop strategies to help meet those objectives
Effectively set and manage client expectations
Understand individual client needs (on specific projects and beyond) so you can help them be successful in their roles, and to their bosses; ensure clients have the necessary information and materials they need to do their jobs well
Ensure all media schedules, forecasts and recommendations are fit for client and it’s easy for the client to access

Provide counsel to client’s marketing issues and opportunities, engaging Account Director as appropriate
Monitor trade press relating to your client’s business
Monitor your client’s competitors and their activity

People Management

Actively nurture the goal of making Reprise Media an enjoyable place for staff to work and for clients to engage with

Develop the skills and knowledge of the Account Analyst through mentoring, supervision and providing feedback on performance
Delegate the appropriate tasks and the appropriate amount of tasks to ensure an acceptable workload
Keep Business Performance Director informed of Account Analyst development and performance
Identify opportunities for Account Analyst to take ownership of tasks or projects to develop and grow

Habilidades y experiencia deseadas

Needs to have search marketing experience, responsible for planning and managing campaigns across Google Ads and Microsoft Advertising (Bing)
Experience managing large budgets and delivering strong results for large brands across multiple markets and product types
Have driven e-commerce performance using third party bid-management tools eg. Marin, Kenshoo and SA360
Experience managing PPC campaigns across multi-account MCCs

Be a trusted, knowledgeable source of information and developments in search marketing
Communicate effectively at all levels, both up and down
Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
Strong commercial skills
Able to work in high pressure environment and resolve client issues

Analytical, yet operate strategically, with understanding of the ‘big picture’
‘Hands-on’ approach to operations: Plans, assigns and directs work, time, material, people
Attention to detail
Work with an attitude of ‘it’s up to me to make it happen’

Transparencia en el trabajo

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

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Descripción y requisitos

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