Agencia: Reprise
Función: SEO
Ubicación: Leeds, United Kingdom
Job Ref#: 13156
Descripción y requisitos
Resumen del puesto
The Group Performance Strategy Director (GPSD) will be a highly experienced, senior strategist with a proven track record of leading and collaborating effectively with Craft teams to deliver exceptional performance strategy solutions for clients. With a solid understanding of all three EMC (Experience, Media and Content) disciplines, the GPSD will be responsible for communicating authoritatively to senior audiences across the breadth of Performance-driving crafts.
As a GPSD, you will be the sole Reprise leader on major stream pitches, demonstrating the ability to lead and communicate effectively with global/regional C Suite stakeholders both internally, with Mediabrands, other IPG agencies, and with clients. A performance strategy evangelist, you will have a proactive and self-directed approach, with experience leading and winning big pitches and/or successfully growing big clients, as well as the ability to innovate and develop your own strategic frameworks/processes.
You are a keen and accomplished coach with experience in developing junior staff; whether or not you have line management responsibility. You will also have a strong work ethic and hold yourself to the highest standards irrespective of the audience for your work. You’re an expert-level storyteller, a natural at translating complex data into simple and compelling narratives and delivering regular, impactful thought-leadership. You will have the capability to work under tight deadlines, be reliable and organized, and be willing to go the extra mile when needed.
Responsabilidades principales
Team Contribution:
- Elevate the output of the Strategy team with consistent contribution to and mentoring of the wider team, helping to develop the team’s skills and knowledge
- Work collaboratively with the other strategy leaders to share best practice and ensure a consistent approach across all Reprise strategy work.
- Build strong relationships with internal stakeholders, including the Group Performance Strategy Partner, Chief Strategy Officer, and other IPG agencies
- Represent Reprise as a thought-leader at industry events and conferences
- Ensure the best possible standard of strategic contribution to the team, leading to successful outcomes with the Client Success and Business Development teams.
- Help grow and promote the team’s value, impact, and positive culture across the Reprise UK&I business and at an EMEA & Global level.
The Strategy Craft:
- Lead performance strategy across a portfolio of our clients, working closely with the Client Success Directors and intra-stream leadership to ensure our strategy remains relevant and best in class across your client list.
- Support client retention and client growth, working hand in hand with the Client Success leads and intra-stream peers on your client list.
- Lead strategy across the new business processes from end-to-end, across either red or blue stream, direct or inter-IPG pitches.
- Work closely with other members of the strategy team, research and insights and EMC craft teams to pull in the right resource for client and new business work. Specifically:
- Direct our research and insights teams towards the work required on all your projects to build clarity on the market and the target audiences.
- Develop smart segmentation and positioning for the strategy
- Brief and work with Media craft teams and refine into holistic strategic direction across new business and client briefs.
- Coach junior talent in building their own confidence when working on bigger agency pitches
- Use our proprietary tools, best in class 3rd party platforms and our global operating system – FLOW- to frame the strategy and the key levers and triggers we will use.
- Ensure our strategies work closely and align to wider agency strategy on all channel accounts or pitches.
- Develop your understanding and commitment to crafts outside of your core expertise, including emerging crafts, with a view to delivering as broad a strategic remit as each project requires.
Habilidades y experiencia deseadas
- Proven leadership skills with a clear track record of developing and mentoring junior staff.
- Experience in delivering and leading strategic work across the breadth of performance crafts, across Experience, Media, and Content.
- Ability to distil complex data into clear and actionable insights that drive tangible results for the business.
- Confident in presenting and defending strategic work to a range of audiences, including C-suite stakeholders.
- Strong collaborator with the ability to breadth of audiences on your strategic journey, orchestrating, leading and inspiring teams of varying seniority levels.
- Confident in speaking up and taking ownership to drive change, inspiring trust and encouraging others to do the same.
- A natural role model, focused on what’s important for the future of the team and the business.
- Clear track record in leading and winning large-scale pitches and/or growing big clients, with a track record of delivering successful outcomes.
- A self-starter with a proactive approach, who can demonstrate the ability to take ownership of projects and drive them forward to achieve desired results.
- A creative problem-solver with the ability to develop and implement innovative solutions that add value to clients.
- Strong commercial acumen that underpins all strategic and creative decisions.
Transparencia en el trabajo
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
Sobre nosotros
As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system.
Our expert team of specialists delivers integrated initiatives that help the worlds leading brands connect to the people who drive their business forward efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more.