Informations générales

Agency: Mediabrands

Function: Paid Search

Location: Toronto, Canada

Job Ref#: 13770

Description et conditions

Position Summary

Interested in joining Mediabrands? This job post is a general application for a Paid Search opportunity at Mediabrands. 

Paid Search opportunities range from:
  • Associate, Paid Search
  • Analyst, Paid Search
  • Campaign Manager, Paid Search 
  • Senior Campaign Manager, Paid Search 
  • Supervisor, Paid Search
  • Account Manager, Paid Search 
Each role will be an integral member of the Online Team, work closely with our Tradigital account teams and be responsible for the following duties: 

Key Responsibilities

  • Support the Campaign Management team with initial setup on a variety of campaigns via multiple platforms (Facebook, Instagram, Twitter, Google Ads, AMS and other 3rd party platforms). 
  • Assist the Campaign Management team with keeping track of upcoming campaigns and ensuring they launch as per the appropriate calendars. 
  • Assist the Campaign Management team solving/clearing billing discrepancies or queries in a timely manner. 
  • Work with the Campaign Management team to track, measure, and assist with analysis of post launch campaign activities. 
  • Accurately maintain client records, media approval documentation, and media purchase contracts. 
  • Assist the Campaign Management team with monitoring and maintaining campaign performance. 
  • Support Account Managers with sourcing proposals from media partners and liaising with Specialty Business Units (SBUs) as required. 
  • Assist with document creation: presentations, visual summaries, schedules and reports. 
  • Liaise with the ad operations team to ensure campaign set-up, website tagging, ad serving, etc. 
  • Coordinate and attend learning sessions with key media partners. 
  • Develop proficiency with necessary media research tools, systems, and software. 
  • Support the team on various client related projects as required. 
  • Proactively develop knowledge of the digital media landscape.

Desired Skills & Experience

  • Post-secondary education - University graduate and/or advertising/marketing College degree preferred. 
  • Understanding of digital advertising concepts and terms an asset. 
  • Driven desire to develop and excel in a digital media career. 
  • Experience in paid search media campaigns. 
  • Proven in-depth knowledge of the digital media industry. 
  • Previous experience working within an advertising agency or with a media partner. 
  • Understanding of the roles of various digital channels. 
  • Understanding trafficking and website tagging processes an asset. 
  • Experience with media platforms (e.g. Google Ads, Bing, AMS, Facebook, Instagram, Twitter, Apple Search, etc.). 
  • Client service oriented. Passion for data, emerging media and technology. 
  • Proactive approach to problem solving, assisting the team, self-development, etc. 
  • Excellent communication skills (both written and verbal). 
  • Ability to work collaboratively as well as independently.
  • Highly developed organizational skills with a strong attention to detail and accuracy. 
  • Excellent ability to manage and prioritize time effectively. 
  • Ability to work well and multi-task.
  • Strong learning agility, with a passion for continuous development. 
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

What do we prioritize at Mediabrands & Kinesso Canada? Putting People First.

Here’s a few of the ways we do this:

🌱 Investing in Your Career Growth: 42% of staff across Canada were promoted last year. With a network of agencies in Canada and over 130 offices worldwide, we support your professional goals locally and globally. #likeaboss

😎 Promoting Flexible Working: A hybrid work week that works for you! Prefer to work from another country? We have the opportunity to work from anywhere in the world for 6 weeks each year. #youdoyou

❤️ Prioritizing Your Wellbeing: We start with a minimum of 37 paid days off including vacation and monthly wellness days. We also have 4-day long weekends year-round, meeting-free Friday afternoons, half-day summer Fridays, competitive benefits, RRSP matching, and more. Mental health training is provided for everyone and we have certified Mental Health First Aiders on staff to offer support. #selfcarematters

🙏 Building a Community Where Everyone Belongs: Leading the industry in our efforts to increase representation, celebrate uniqueness, and build community, we always look for new ways to foster a sense of belonging through our culture, our partnerships and our work. #youbelong

🎨 Embracing Challenging Projects: We offer opportunities to be involved with memorable, collaborative and engaging media campaigns for internationally recognized brands. Our work is reflective of the passion, agility, curiosity and drive of individuals across Mediabrands and Kinesso. #winningtogether

Employment Transparency

IPG Mediabrands est un employeur qui respecte l'égalité des chances et nous accueillons et encourageons les candidatures de toutes les parties intéressées, quelle que soit leur langue officielle préférée. Des aménagements sont disponibles, sur demande, pour les personnes souffrant d'un handicap ou ayant des besoins médicaux, à n'importe quelle étape du processus de recrutement. Nous remercions tous les candidats de leur intérêt pour IPG Mediabrands. Toutefois, seuls les candidats sélectionnés pour un entretien seront contactés.

À propos de nous

IPG Mediabrands is the global media arm of Interpublic Group (NYSE: IPG). Today, the network manages $39 billion in marketing investment on behalf of its clients, employing over 10,000 marketing communication specialists in more than 130 countries.

A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay-for-performance and digital innovation solutions through its network of media agencies which in Canada includes UM, Initiative and Media Experts. Its roster of specialty service agencies including MAGNA, Cadreon, Reprise Digital, Orion and Kinesso, offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.