Informations générales

Agency: Healix

Job Function: Data & Analytics

Location: New York, United States

Job Ref#: 12327

Description et conditions

Position Summary

The Manager of Measurement & Analytics plays an integral role in leading insight generation and research consultation for the agency and advertiser client. This role is responsible for actively supporting development of research strategy and ad effectiveness measurement across client campaigns, informing in-flight optimizations, and building higher level learnings to inform future planning. This role is for a business partnership in which our clients are highly engaged, strategically minded, and reliant on our recommendations as to what will best serve their business. The development and delivery of data-based insights is critical to how they operate. 
 
The role requires the ability to actively apply the agency’s proprietary ad effectiveness and measurement tools, as well as 3rd party vendor solutions, to determine the impact of advertising on the client’s business. The position also requires the ability to understand the strategic communications needs of client advertisers and align these needs to the day to day issues of media planning, buying, and especially performance measurement and media optimization.

Key Responsibilities

  • Work with internal agency partners to understand client’s media strategy, design measurement approaches for cross-channel campaigns, work with internal and external partners to implement, track progress in-flight, lead reporting of performance to client.
  • Act as a consultant to demonstrate tangible and practical ways to use, interpret and apply primary and secondary research, as well as UM’s proprietary tools in the areas of media channel selection, ad budget setting and ad effectiveness.
  • Create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’.
  • Collaborate with planning, investment, programmatic, search and social teams to drive broad-based measurement plans and solutions for executing the client’s media plans.
  • Develop and maintain positive working relationships with client and media teams.
  • Be a translator of data and ideas between the client and internal teams; Listen to client, hear them and anticipate their needs.
  • Design and manage quantitative research studies on topics including brand lift, consumer behavior and the role of media, audience research and ad tracking studies.
  • Regularly present measurement and findings to internal stakeholders and senior clients on areas such as ad performance and consumer targeting.
  • Help provide POVs on key media, audience characteristics, suppliers, trends, methods and techniques.

Desired Skills & Experience

  • Expertise around brand, advertising and media research.
  • Refined client-facing skills with the ability to work well up and down the command chain within an agency organization. 
  • Experience with Brand Lift Surveying, Cross-Media Measurement Solutions, MRI/Simmons, comScore, Nielsen, Kantar.
  • Knowledge of digital media reporting platforms such as DCM, DMP/ID-Based Marketing Platforms, DSP/SSPs, DoubleClick Search, Facebook, other digital reporting platforms is plus. 
  • Exceptional written, oral, and data visualization communication abilities as well as proactive and thoughtful management of agency client-group priorities.
  • Strong analytic skills with, ideally, exposure to statistical modeling and analysis.
  • Strong proficiency with Excel and PowerPoint. 
  • Bachelors degree required, 4+ years related experience in an analytical field.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

À propos de nous

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.