Informations générales

Agence: Reprise

Fonction du poste: Social

Lieu: Los Angeles, United States

Job Ref#: 7062

Description et conditions

Résumé du poste

The Manager, Paid Social will assist with developing, optimizing, maintaining, and communicating a digital strategy for our clients and buying media across paid social media platforms. 

Responsabilités clés

Responsibilities will be across social media platforms such as YouTube, Facebook, Instagram, Pinterest, Twitter, LinkedIn, Snapchat, Tumblr (and other emerging platforms) including: 

  • Management & Client Engagement 
    • Managing Paid Social Specialists on the team and being responsible for overseeing their career development
    • Cross-Brand oversight of all Paid Social campaigns, including coordination of planning, activation and reporting
    • Supporting the team Director with ongoing client and team management • Professional communication with clients, vendors, and partners
  • Campaign Planning
    • Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
    • Creation and delivery of effective media plan details for integrated paid social and native advertising campaign efforts – in context to wider media efforts
  • Activation 
    • Developing, optimizing, and maintaining paid social and native advertising campaigns for clients, including coordination of assets between creative agencies and client teams and budget management. 
    • Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
    • Developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing
    • Strong familiarity with 3rd-party tracking vendors and integrating with social platforms
    • Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
    • Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis
    • Develop, document, and implement Paid Social media best practices within client accounts
    • Keeping abreast of industry news and developing POVs to communicate relevant updates to client

Compétences et expérience souhaitées

  • Bachelor's Degree or Equivalent Experience
  • Minimum 4-6 years of marketing experience 
  • 2+ years of Paid Social experience 
  • Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search)
  • Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (social management tools like SocialCode / Brand Networks Sprinklr / Marin / Kenshoo), Facebook Power Editor, Twitter Ads, etc. 
  • Demonstrable experience working on enterprise level paid social media accounts with large ($1m+) budgets 
  • Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies 
  • Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur 
  • Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical 
  • Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team 
  • Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.) 
  • Excellent writing and communication skills 
  • Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills 

Transparence des offres d'emploi

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

À propos de nous

As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system.

Our expert team of specialists delivers integrated initiatives that help the world’s leading brands connect to the people who drive their business forward – efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more.