Agency: Reprise
Function: Operations
Location: Amsterdam, Netherlands
Job Ref#: 15091
Description et conditions
Position Summary
NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.
Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond.
Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications.
Initiative is Nike's and Jordan brands newly-appointed media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries. Reprise partners with Initiative to create best-in-class solutions for Nike.
Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative EMEA team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond to.
*If you have a body, you are an athlete.
The Performance Manager is part of the Performance Strategy & Planning team for the Nike EMEA account and reports to the Performance Planning Director. The Performance Manager has an important task in contributing to the quality and innovation of the Digital Strategy for Nike, including cross-channel and full funnel strategies and tactics. This concerns support in the development of these ways of work and templates itself and the positioning of them within the Initiative teams working for Nike (Including Comms Design, Craft teams and Analytics team). As well as towards the external stakeholders Nike side (Nike Integrated Media team).
In addition, the Performance Manager is deployed as a Sr Digital Consultant that challenges digital media plans for brand campaigns created for specific constructs (E.g. Womens, Kids/Jordan and/or Mens). In this role the Performance Manager will attend briefing and strategy sessions with the client and with the Initiative Strategy and Comms Design teams, and will consult on topics such as cross channel testing opportunities and full funnel digital (audience) strategy.
Key Responsibilities
- Supports Performance Director with performance strategy, tactical frameworks and testing opportunities.
- Creates integrated digital tactical approaches aligning social, programmatic and paid search to ensure maximum performance for Nike in each phase of the consumer journey
- Translates brand briefs into clear digital KPI’s and plans based on client needs and campaign objectives
- Translates relevant digital trends into opportunities (feed-based advertising, multi touch attribution models, cross channel tactics and audience strategy)
- Understands how to respond to digital challenges (Cookieless future, Media responsibility, brand safety,
- Delivers plans and in-flight optimisation recommendations to Performance Director to approve
- Works with Craft teams to understand maximum investment levels and point of diminishing returns by Craft to inform planning and optimisation Works with Craft teams to understand current performance and what is possible in terms of optimisations
- Communicates overall / cross-channel performance and optimisation recommendations to clients (Commentary / Meetings)
- Provides Performance Director with context for planning and in-flight optimisation
- Regular media, sector, and competitor-specific trend & insight reporting.
- Support the creation of campaign performance reports for both regional activity and the collation of these reports at a global level and present the findings confidently to clients.
- Works with the Performance Analytics team members, craft specialists and Nike to create testing methodologies and optimizes
Desired Skills & Experience
- Proven performance and digital media experience in more than one channel, incl. campaign execution, optimization and reporting.
- Proven tactical and strategic experience, including creating processes and frameworks to improve digital performance across the board
- Ability to drive projects from conception to completion; able to conceptualize based on relevant digital trends and insights and able to translate this into clear processes and ways of work to be used by colleagues and Nike
- Experience in a global role and market coordination.
- Experience in presenting strategies and frameworks to different stakeholders (both internally and externally)
- Values diverse perspectives, experiences, and skillsets; Brings different thinkers and resources together for a common goal
- Strong Microsoft Excel (Pivot tables, advanced formulas, formatting) and PowerPoint experience.
- Understanding of relevant digital trends, such as cookieless future, aligning brand and performance KPI’s and media responsibility in terms of sustainability and inclusiveness
- Fluent in English, both in presenting and writing
- Strong digital strategy and DCO experience.
- Analytical mindset and a natural affinity and competence for handling figures and data.
À propos de nous
As the global performance marketing agency of IPG Mediabrands, Reprise is obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system.
Our expert team of specialists delivers integrated initiatives that help the world’s leading brands connect to the people who drive their business forward efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more. At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. If you need any adjustments to ensure our recruitment process is fully accessible to you, then please contact us on recruitmentnl@mbww.com