Informazioni generali

Agency: Initiative

Job Function: Data & Analytics

Location: New York, United States

Job Ref#: 13222

Descrizione e requisiti

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the Initiative team as an Associate Director, Business Intelligence & Accountability. The Associate Director will guide Sr. Analysts, and collaborate with Partnerships (media buying teams) and Comms Design (Planning) to identify and present performance, optimization opportunities, and recommendations. This is a great opportunity to work closely with key team stakeholders in communicating complex data insights that will influence overall advertising strategies for the client.

Key Responsibilities

  • Manage, guide, and mentor senior analysts
  • Development of client-specific measurement plans
  • Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics
  • Lead the design of measurement plans and Test & Learn agendas
  • Manage the development of analytics output including monthly media performance reporting
  • Develop media performance dashboards with filtering capabilities to enable internal teams to uncover performance insights
  • Responsible for presentation of research and analytics to the client, with support from your team, with a focus on recommendations and actionable insights
  • Keep client apprised of project status, roadblocks, and resolutions
  • Apply independent critical thinking to solve challenges
  • Responsible for the best practice application of the analytics approach
  • Help guide junior members on story-board/ narrative to provide rich insights
  • Proactively collaborate internally across Initiative crafts to ensure a data-driven approach to Strategy, Communications Design, and Partnerships

Desired Skills & Experience

  • Bachelor’s degree in a related field or equivalent experience
  • 7+ years of analytics experience, preferably within a media agency
  • Experience with and strong understanding of digital media performance in channels such as direct display, programmatic, paid search, paid social
  • Strong knowledge of digital marketing technologies, including DCM, Sizmek, IAS, etc.
  • Experience with web analytics tools like Google Analytics or Adobe Analytics is a plus
  • Data visualization skills using Tableau are strongly preferred
  • An understanding of relational databases and experience with SQL and Python is a plus
  • Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience
  • Excellent communication, organizational, interpersonal, and problem-solving skills

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

Chi siamo

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.