Agency: Initiative
Function: Client Services
Location: London, United Kingdom
Job Ref#: 14740
Descrizione e requisiti
Position Summary
With a passion for problem solving and the personal drive to go the extra mile to exceed client expectations, you will join an exciting team committed to delivering excellence in strategy, service delivery and results in the health and pharmaceutical sector.
With support from the Global Lead (Group Director), you will be the market lead for large clients, working across multiple projects covering direct-to-consumer OTC brands, to highly regulated healthcare professional (HCP) targeted campaigns.
As the primary point of contact, you will be responsible for managing the day-to-day client relationship with multiple stakeholders from various parts of the client business, helping to position Initiative Health as a key business partner. You will work closely with internal teams to ensure work is being delivered on schedule and with exceptional quality.
Key Responsibilities
- Responsible for the day-to-day leadership of assigned accounts, delivering account stewardship to account team, agency regional teams and clients.
- Ensure the different disciplines and respective discipline leads working on assigned account work to one aligned vision and brief.
- Ensure everyone working on assigned account is producing high-quality work that is fully aligned with the client’s brief, priorities, business and marketing targets and other mandatories.
- Develop full immersion into the assigned clients’ business, industry, competitors, priorities as well as marketing and business ambitions and act as a confident consultant and partner to senior client contacts in discussing briefs, priorities and workstreams.
- Build strong working relationships with day-to-day clients, partner agencies and key CAM counterparts in local market agency teams and ensure regular alignment about client projects and priorities.
- Take holistic responsibility for the steering of the client briefing and planning process and ensure that critical thinking is applied in all work and deliverables for the client.
- Oversee the creation of robust project timing plans and ensure their implementation for the timely delivery of projects.
- Work closely with internal stakeholders to establish and implement solid operational excellence frameworks, including tools, process documentation, operating manuals and financial/invoicing tracking.
- Organise and lead key client meetings including managing of internal and external participants.
- Attend regular update/status meetings with clients and agency stakeholders. Support the CAM team during sensitive client conversations and escalate any issues as appropriate.
- Build, negotiate and create scopes of work (SOW), staffing plans and work closely with commercial teams and local markets to create solid, profitable commercial agreements.
- Proactively identify potential areas of organic revenue growth (out of scope projects, new markets, cross-IPG opportunities) and convert these opportunities.
- Supervise a team of internal stakeholders, provide supervision of day to day delivery and ensure client work is delivered on time and to the highest possible quality standard.
- Provide support and coaching for more junior staff on a day to day basis to support their work and elevate the quality of their delivery.
- Drive a team to deliver against client KPIs
- Push for innovation in client work at every stage, doing things better than previously achieved
- Have a deep understanding of all Initiative Health services, and the ability to sell-in and run campaigns across all services
- Leading presentation skills to client and colleagues alike
- Attend to detail to ensure projects and client deliverable run on time
Desired Skills & Experience
- Relevant work experience / qualifications
- Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
- Experience in Marketing and/or Advertising and Media, ideally gained in an agency setting
- Experience within Healthcare, amongst HCP and DTC campaigns
- Ability to drive projects from conception to completion; project management experience
- Strong commercial acumen
Employment Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
Chi siamo
Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.