Agency: Initiative
Function: Data & Analytics
Seniority Level: Sr Manager
Employment Type: Full-Time
Location: New York, United States
Job Ref#: 15255
Descrizione e requisiti
Position Summary
We are looking for an Associate Director on the Client Solutions team! Someone who is curious, analytical, and driven with a strong interest in media, marketing, and analytics. The Associate Director will help clients track and measure campaign performances as well as develop reporting and recommendations for optimizations. This role is focused on our pharmaceutical clients!
Key Responsibilities
- Provide meaningful insights for internal stakeholders as well as clients regarding areas such as brand health, cross-channel synergy, paid/owned/earned media, and consumer behavior
- Manipulation and analysis of large datasets from multiple sources, including proprietary agency analytics platform
- Summarizing advertising measurements such as reach and frequency, engagement rate, viewability, and fraud
- Accurately evaluate the effectiveness and performance of paid campaign advertising
- Develop and maintain dashboards, including the creation of charts or other visualizations through Tableau or other Business Intelligence platforms to illustrate campaign performance
- Have an innate curiosity for processes improvements and continually strive to be better
- Coordinate between different teams, including Advertising Operations, Digital Partnerships, Paid Search and Paid Social teams for campaign trafficking and quality assurance
- Present analysis to internal teams and external clients
- Review media plans and placement taxonomy throughout the year especially during planning season
- Build strong relationships with vendors we work with, collect custom report data monthly, and ensure partners follow the templates provided for processing
- Support the development of KPIs and campaign goals as part of the measurement framework
- Assist in annual benchmark development working with different internal teams
- Jump in to help with ad hoc requests and custom analyses
- Support ongoing QA for database throughout the year across multiple data sources
Desired Skills & Experience
- Bachelor’s degree from accredited college/university
- M.S. in statistics, mathematics, economics, finance, business, science or engineering highly preferred
- 7+ years of experience in an analytics function and media
- Strong background in digital analytics, understands the media landscape and reporting tools (DCM, Search Ads 360, Facebook Reporting, IAS, Innovid, Prisma, Google Analytics, Tableau, Datorama, Crossix, Brand Study etc.)
- Experience with data management, ETL process, using tools including SQL/Python/R/Knime
- Familiar with site and floodlight tagging, UTM setup and QA to troubleshoot issues
- Proficient in Microsoft suite of products particularly PowerPoint and Excel, including advanced knowledge of pivot tables and complex formulas
- Strong team player, ability to collaborate across teams to produce insights for reporting and client deliverables
- Experience interacting with clients, managing monthly and quarterly reports
- Strong interpersonal, written, and verbal communication skills
- Ability to help teams build and deliver impactful presentations to clients and internal teams
- Attention to detail and strong organizational skills, ability to manage multiple projects and workstreams
- Flexible and adaptable to changing client requests
- Enjoys problem solving and finding solutions to help clients get answers they need
- Proactively looking for ways to improve processes and bring efficiency to the teams, updating existing processes and enhancing them with better ideas and solutions
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Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $120,000 to $140,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Minimum Salary
120,000
Maximum Salary
140,000
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
LinkedIn Recruiter Tag
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Chi siamo
Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.