Informazioni generali

Agency: Initiative

Job Function: Data & Analytics

Location: New York, United States

Job Ref#: 12981

Descrizione e requisiti

Position Summary

The Video Futures team, is a new, dedicated “tiger team” which sits at the intersection of media strategy, investment, and analytics, focused effort on innovation and managing an increasingly complex and fragmented marketplace. The team ensures that we are making the desired progress and impact to realize total video ambition.


The Video Futures team collaborates with all crafts. They and responsible in supporting the following objectives:

ü  Provide thought-leadership and education on future of Video Landscape. 

ü  Identify new video inventory sources, including managing and growing programmatic investments within the CTV/OTT space

ü  Develop and drive innovative and performance-driven strategies across Video Upfront.

ü  Collaborate on Measurement Roadmap and solutions.

ü  Develop and drive learning agenda specific to video (includes meeting to review progress and learnings at a regular cadence).

ü  Partner with CAM to be client lead for OTT and more broadly, video thought-leadership and audience strategy.

ü  Lead to be key integrator for MAGNA, Kinesso, Video Partnerships, Analytics (and Communications Design where appropriate).

ü  Participate in Weekly TMUS Investment Status.

ü  Advising on the overarching audience activation approach, data usage, and tactics to drive an audience first approach to all plans.

ü  Being a key support in cross channel optimization.

ü  Identify opportunities for addressable activation across video (and display)

Key Responsibilities

As Associate Director, Video Futures your role entails building, scaling and elevating a holistic approach to the evolution of video execution and measurement, and supporting the team managing all deliverables for these clients. You will drive the use of analytics to make short-term and long-term investment decisions and align with all teams to ensure that best practices are being followed, and optimization tactics align to each KPI.

With a focus of programmatic video (CTV / OTT), will take the lead reviewing media plans and make suggestions based on audience segmentation, optimizations and budget shifts based on key Video Futures objectives. You will be a thought leader in how to improve the way we work as an agency with all partners – internal and external.


Key Tasks:

                Development of client-specific Industry POV’s based on updates within the Video landscape

                Cooperation between Video/Digital partnerships on video campaign optimizations / new opps.

                Align closely with the Video, Programmatic, and broader Digital teams who will be implementing the plans and buys

                Manage quarterly Direct to Programmatic media buy structure within the OTT landscape, gearing towards Programmatic OTT growth goals

                Serve as the connection between overarching Video Partnerships team and Programmatic Activation specialists, with hands-on-keyboard experience as a plus

                Connection between Analytics and Partnerships, leveraging measurement opportunities to help better understand holistic video performance

                Responsible for providing actionable insights on media performance and optimizations to drive greater efficiency and results for clients across digital channels

                Collaborate with teams to deploy audience first, data driven media planning and execution

                Serve as the Initiative “voice” on status calls and deliverables / results calls with clients

Desired Skills & Experience

  • Bachelor degree in related field or equivalent experience
  • 5+ years in video planning and execution
  • Proven ability to make holistic, cross-channel recommendations and optimizations – from both a strategic/birds eye view to a technical implementation
  • Curious self-starter, passionate about shaping the future of the advertising and media industry
  • Track record of developing and presenting data driven point of views.
  • Have a strong knowledge of digital marketing technologies, including: DSP, DMP, Ad Server, Ad Verification and Site Analytics
  • Ability to interpret data into meaningful insights for clients on a regular basis – daily, weekly, monthly
  • Excellent written, verbal communication and presentation skills
  • Strong time-management and organizational skills
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Proven problem solving ability
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $115,000 to $120,000.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

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Maximum Salary


Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

Chi siamo

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.