Informazioni generali

Agency: Initiative

Job Function: Planning

Location: Los Angeles, United States

Job Ref#: 14129

Descrizione e requisiti

Position Summary

The Director, Digital Partnerships oversees the Partnerships strategy, go-to-market approach and team for all pure-play digital channels including Display, Video, Social, Mobile, Gaming and Search. The Director should be well-versed in all of the above digital channels and able to articulate the role of each channel and how they are able to bring a client’s strategy to life and meet client’s business objectives. By using their extensive digital landscape knowledge, performance of past campaigns, and research, the Director should have the ability to justify investment recommendations.

Key Responsibilities

 

Client 

  • Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and take ultimate accountability for team’s day-to-day responsibilities 
  • Maintain, develop and grow relationships with appropriate client level contacts 
  • Collaboration with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPI’s 
  • Oversee investment plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in 
  • Serve as Digital marketplace landscape experts internally and with clients 

Internal 

  • Oversee the development of go to market strategy, recommendations and POVs 
  • Develop the staff through performance management and giving consistent feedback, while helping them work toward their professional goals 
  • Promote an open working environment where opinions, views and ideas can be shared 
  • Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts 
  • Partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency 
  • Oversee investment plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in 
  • Responsible to ensure marketing direction and advertising strategy is provided, thorough and clearly understood by the entire team 
  • Identify and present new and emerging partners and opportunities in the marketplace 

Commercial 

  • Support and facilitate all Initiative and IPG MB new business, revenue and industry initiatives 
  • Facilitate organic growth opportunities with current clients not only for Initiative, but across IPG MB 
  • Provide Partnerships support for various New Business pitches, from authoring RFP submissions to developing and presenting cross-channel solutions to prospective clients. 
  • Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business 
  • Support MAGNA aggregate negotiations across all Digital media channels 

New Business 

  • Participate in new business development and presentations 
  • Prepare RFP responses 
  • Develop costs for pricing exercises

Desired Skills & Experience

  • Bachelor’s degree in related field or equivalent experience 
  • 8+ years of experience related to digital 
  • 4+ years managing mid-large staff 
  • Experience with multiple client and business categories 
  • Excellent quantitative skills 
  • Ability to interpret analyze data to inform go-to-market strategies 
  • Strong marketplace relationships with senior sales people at major media companies 
  • Creative approach to defining deal terms including pricing models and value based on client objectives 
  • High level of comfort presenting to clients and internal team members 
  • Proven track record with client relations and growing existing business 
  • Solid understanding of marketing/communications process and the role of media partnerships in it

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $130,000 to $150,000.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Minimum Salary

130,000

Maximum Salary

150,000

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

Chi siamo

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.