Manager, Audience Analytics

Descrizione e requisiti

Riepilogo della posizione

MediaBrands is looking for a Manager, Audience Analytics to join its Analytics team to work on a new insurance client. This position will be responsible for creation and reporting on custom target audiences, and providing audience insights to internal/external teams and supporting the creation of best practice playbooks. The right candidate will feel comfortable working with large data sets and distilling complex ideas into a well thought out story.

Responsabilità principali

Develop and syndicate custom audiences based on multiple data sources (1st, 2nd, and 3rd party) to deliver against overall marketing strategy.
Generate audience insights reports using the DMP
Work with senior members of the team to set multi-campaign test plans that answer key business questions and inform best practice playbooks
Create and maintain closed loop exposure reporting to measure audience performance.
Critically assess campaign and audience performance to evaluate media effectiveness and inform future planning decisions and practices
Evaluate 3rd party audience data partnerships and data sources

Competenze ed esperienza desiderate

3+ years’ experience in a data analytics role. Media experience a plus.
Experience writing SQL queries and strong knowledge of databases
Strong written and oral presentation skills and the ability to complex ideas to senior stakeholders
Strong understanding of media performance reporting and best practices
Knowledge of audience data capture and DMPs (Salesforce Marketing Cloud/Krux experience a plus)
Experience with marketing test design, setup and implementation
Ability to juggle multiple projects and deadlines.
Strong understanding of digital measurement, KPIs and attribution
Strong Microsoft Excel and PowerPoint skills required

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Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $90,000 to $110,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Minimum Salary

90,000

Maximum Salary

110,000

Trasparenza dell'impiego

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

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