Agency: Initiative
Job Function: Planning
Location: London, United Kingdom
Job Ref#: 13584
Descrizione e requisiti
Position Summary
As Global Group Director, Communications Design you are at the forefront of bringing the next generation of planning to life.
As the Design leader for Carlsberg Group, Deliveroo and Canada Goose, you are responsible for ensuring the adoption and adherence of communications design principles across our network of markets.
You will be accountable for identifying and developing the communications design agenda for the network;
- Monitoring local market campaign plans and helping to improve their planning capabilities, identifying challenges and celebrating successes
- Working with key markets to deliver best in class idea led, culturally empowered communications ecosystems that disrupt
- Enhancing effectiveness across the network; ensuring campaigns are sufficient, impactful and with clear and consistent measurement
- Sharing progress and recommendations at quarterly business reviews with a team of global clients across brand and media
With more than 10 years’ experience gained in detailed media, digital, communications or experience design roles, you are an expert in the international media landscape and what this offers us for ecosystem planning, and how channels and experiences work across paid, owned, earned and shared connections. You are considered a communications trailblazer & thought leader amongst your peers & clients. When it comes to managing big projects you are a skilled & experienced conductor of stakeholders. Your experience allows you to think outside the box and if necessary re-design the box altogether. These abilities enable you to orchestrate and oversee the design & produce market leading communication campaigns through ecosystem planning.
Your experience across clients, categories and audiences means you are brilliant at seeing connection opportunities and ideas immediately within briefs. Your involvement and team guidance ensures brilliant strategy becomes impactful design. Across Carlsberg Group, you are well versed in the business opportunities and challenges of your key clients. You are up to speed on their audiences and categories, and what this means for consumer behavior. Working together with the Initiative strategist, and key partner collaborators (clients, brand teams, brand strategists etc.) you are able to provide strong strategic counsel to your design leads on how to execute against a particular brief.
Key Responsibilities
Client
- Act as lead design counsel for clients at key periods (eg. annual planning) or across key projects (eg. Planning playbooks) and annual media summit
- Responsible for communications design product excellence across major planning initiatives across designated client base
Internal
- Responsible for overseeing local market adoption of best in class communications design approaches and innovation, and adherence to planning process
- Oversee collaboration with external partners (creative agency), and internal strategy and partnerships teams through the planning process to ensure creative excellence, strategic fit and commercial feasibility of the Connections Design approach
- Oversight of connections architecture development, analytics strategy and ecosystem delivery across owned, earned, shared & paid (OESP)
- Responsible for best in class quality and consistency of every output from the communications design client team they oversee, in line with the communications design discipline vision
- Responsible for ensuring team is effectively resourced, and talent has the right training and support to operate at the required level
Commercial
- Responsible for ensuring profitable integration of Specialty Business Unit (SBU) leadership within design team
- Oversee opportunities to grow scope and revenue for comms design projects in the global team
New Business
- Lead Communications Design product and manage resource for new business opportunities, including casting talent, developing planning architectures and principles, running brainstorms and integration with teams and stakeholders from across the Mediabrands’ business.
Desired Skills & Experience
- Bachelor degree in related field or equivalent work experience
- 10+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
- 5+ Experience leading, managing and motivating a team
- Category or audience experience as relevant per assignment
- Ability to lead strategic thinking for integrated marketing communication plans encompassing traditional and non-traditional media strategies
- Ability to ensure consistency and best practices across all projects; strong project management skills
- Strong organizational, analytical and leadership skills
- Proven ability to develop and maintain high level professional relationships with senior clients, colleagues and vendors
- Ability to assess client needs for utilization and development of planning and research tools and resources
- Excellent communication skills both written and verbal
- Strong experience/involvement in new business planning and presentations skills
Employment Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
Chi siamo
Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.