Agency: Initiative
Function: Strategy
Location: London, United Kingdom
Job Ref#: 13351
Descrizione e requisiti
Position Summary
This role is to lead the global strategy team for all business units on LEGO. It is a senior leadership role within the agency and requires management of a high performing, cross functional strategy department – from brand through to performance.
Key Responsibilities
- Managing the senior stakeholder relationship within the LEGO organisation and being able to identify, pitch and drive strategic recommendations for the business, beyond campaign work.
- Developing the next iteration of our established thought leadership agenda. This will include authoring trend and insight POVs pertaining to the media habits of adults and children, new product development opportunities, and industry specific presentations. This work is designed to help educate and aid client understanding of new opportunities and ultimately facilitate the growth of our relationship with them.
- Annual marketing planning formulation, including the ability to spot cross-theme opportunities to aid organization, and efficiencies of scale within planned paid & owned media activations
- Always on support to key client contacts, able to act as a sparring partner often at short notice
- Ability to present confidently to C-level client contacts across a range of topics, both within the usual wheelhouse of a media agency & outside, if the opportunity arises
- In depth understanding of full funnel media planning and ability to create comprehensive strategies and plans at a global level that can be activated in local markets
- Management of Director level internal team workloads, and development of strategic capabilities
Desired Skills & Experience
- Experience in an integrated planning role within media, creative, innovation or communications discipline (digital, content, invention, social, activation)
- Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape
Employment Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
Chi siamo
Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.