Informazioni generali

Agenzia: Initiative

Funzione lavorativa: Strategy

Luogo: Milano, Italy

Job Ref#: 7011

Descrizione e requisiti

Riepilogo della posizione

Initiative is different to other media agencies.

We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable).

We are currently looking for a Senior Strategic Planner to join our office in Milan.


Responsabilità principali

As a SENIOR STRATEGIC PLANNER, you will have to work on four main areas:

1.      Participate to provide strategic vision to clients & prospects together with the Client Account and develop brand strategies

2.      Collaborate to manage and develop our suite of research / planning tools with local and international research team

3.      Interpret data, either coming from syndicated and market research or based on ad hoc internally developed studies

4.      Measure and verify the advertising campaign effects both on brand and business results

5.      Identify Audience opportunities


Competenze ed esperienza desiderate

·         Motivated individual with an entrepreneurial attitude, with driving things forward attitude

·         A can-do attitude and a passion for media&innovation is a must

·         Both analytical and imaginative qualities are required

·         Deep understanding of key research methodologies

·         Strong interpersonal and communication skills

·         Good media and market research industry knowledge and market interest

·         Understanding and familiarity of media landscape and planning across all channels

·         Experience in defining, and activating audiences (On & Off). Knowledge of data & tech
ecosystem behind the audience creation

·         Ability to use planning tools: TSSP, Nielsen Media Impact

·         English knowledge is a must (both written and spoken)

·         Around 3/4 years of experience in Media Agency, or Research Institute or Advertising Agency is appreciated


Chi siamo

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.