Informazioni generali

Agency: Initiative

Job Function: Data & Analytics

Location: New York, United States

Job Ref#: 11573

Descrizione e requisiti

Position Summary

We are passionate about research and analytics.  We are resourceful and invent.  We plan the work and work the plan (adapting along the way).

We are experts in audience research, the measurement of media outcomes (reach, impression, frequency, verification and validation). We drive the development & use of audience investment decision tools.

We are experts in measuring how audiences respond to media (Paid, Owned, Earned) and the optimization methods to make media & message work harder.  We drive the use of Response Analytics to make media investment decisions.


Essential Functions

  • Bridging the planning target to Audiences that we can buy/reach with media
  • Audience measurement within and across channels (incl. AMP for Planning)
  • Audience investment decision tools (e.g. Matrix R&F, Dimensions, Improve)
  • Media measurement vendor evaluation, contracting & budget management
  • Cross Channel Response Attribution Analytics & Media Plan Optimization (e.g. modeling, AMP for Effectiveness, ad effectiveness studies)
  • In Channel Response Attribution Analytics & Investment Plan Optimization (e.g. Multi-touch Attribution, TV STB database merges)
  • Matrix – Awareness & Econometrics Modules
  • Media effectiveness measurement vendor evaluation, contracting & budget management
  • Advanced Customer Segmentation
  • Instrument & Experiment design
  • Data Extraction, Transformation & Loading
  • Data Quality & Hygiene
  • Team and people management
  • New Business Development support





  • Bachelor's degree in quantitative field of study
  • Master's degree is a plus


Work Experience:

  • 10+ years in Media Analytics/Audience Research



  • Analysis: Deductive and inductive reasoning. Data planning & hypotheses specification.
  • Communication: Logical writing, research paper and presentations. Discussion, debate & resolution.  Presentation to small & large groups.
  • Project: Management, Documentation, Planning
  • Business Process: Management, Documentation, Planning & Re-engineering
  • People Management: Hiring, Motivating & Career Development
  • Team Management: Collaboration & Knowledge Sharing

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

Chi siamo

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.