Agenzia: Reprise
Funzione: SEO
Luogo: Kuala Lumpur, Malaysia
Job Ref#: 13309
Descrizione e requisiti
Riepilogo della posizione
Sitting within a high-performing client team, the SEO Executive is responsible for delivering best-in-class owned media campaigns. You will work across the wide range of specialisms found within digital marketing for owned assets. This includes SEO, content marketing, analytics, CRO and Web Testing, organic social media, and more.
Responsabilità principali
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JOB RESPONSIBILITY:
(but are not limited to)RESPONSIBILITIES
DESCRIPTION
Search Engine Optimization
· Responsible for assisting with all SEO activities, such as content strategy, link building, on-page optimization, competitive analysis and keywords strategy to increase rankings on all major search engine networks
· Familiar with search engines ranking mechanism and optimization principle
· Conduct audits to gauge website health in terms of page speed, indexation, ranking & more to propose potential optimisation
· Savvy in various SEO tools; including Google Analytics, Search Console, SimilarWeb, Screaming Frog, etc.
Google Analytics & Google Tag Manager
· Identify website's key performance metrics and competitive trends
· Proficiency in Google Analytics setup and tracking.
· Creating forecasts using operational and statistical tools and models
· Directing queries and analyzing databases and logs to produce performance reports
Strategy Development & Implementation
· Knowledge of client’s business, competitors, and market
· Assist in developing new business activities as assigned
· Support account lead of all major and new campaign briefs
· Recommend appropriate research as required
· Consults with creative, developers, media and analytics team to communicate client objectives and to develop alternative strategic solutions
Quality Control/Standards Maintenance
· Work conforms with corporate brand identity guidelines and site specifications
· Work conforms with advertising codes, legal and ethical standards
Competenze ed esperienza desiderate
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- 1-2 years’ experience, with a good understanding of SEO
- Minimum diploma in Mass communication or any related field.
- Good communication and presentation skills.
- A self-starter and a team player with the ability to multitask.
- Confident and able to handle demanding situations professionally
- Passion for all aspects of SEO; from content development to backlinking, technical SEO and PR
- Proficient in SEO tools, including Google Analytics, Search Console, SimilarWeb, Screaming Frog, etc.
- Knowledge in HTML, CSS or Organic E-commerce trends is a plus