Agency: Reprise
Job Function: Social
Location: Toronto, Canada
Job Ref#: 10769
Descrizione e requisiti
Position Summary
The role of the Senior Campaign Manager, Social is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.
Key Responsibilities
- Provide insights that inform request for proposals (RFPs), decks, proposals, and planning recommendations.
- Be an expert in paid social capabilities, ability to find best in class solutions for clients, and stay up-to-date with upcoming tools & tech solutions that would work for overall media strategy.
- Manage and oversee campaign set up and execution.
- Monitor creative calendars and campaign budgeting.
- Ensure consistency of ad specs/campaign objectives.
- Ability to direct site tagging strategy and successfully manage acquisition campaigns.
- Pull reports, prepare meaningful insights and recommendations, and communicate these effectively in presentations.
- Educate agency teams and clients on best practices and campaign objective requirements.
- Monitor the goals and KPIs for a portfolio of clients to ensure on-time and complete delivery of campaigns.
- Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
- Mentor and train Campaign Managers and Associates on tools and processes.
- Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
- Ensure invoice clearing and budget management.
- Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports, and ensure flawless campaign setup and digital activation.
Desired Skills & Experience
- Post-secondary education or equivalent professional experience - University/College degree in advertising/marketing preferred.
- Minimum of three years’ experience in paid social media campaigns.
- Proven in-depth knowledge of the digital media industry.
- Previous experience working within an advertising agency or with a media partner.
- Full understanding of the roles of various digital channels.
- Understanding of trafficking and website tagging processes an asset.
- Proficient with media platforms (e.g. Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok, etc.).
- Demonstrated ability to effectively apply knowledge and insights gained from research resources.
- Passion for data, emerging media, and technology.
- Strong learning agility, with a passion for continuous development.
- Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with a strong attention to detail and accuracy.
- Ability to work well and multi-task.
- Ability to work collaboratively as well as independently.
- Ability to develop and foster relationships with media partners.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
What do we prioritize at Mediabrands & Kinesso Canada? Putting People First.
🌱 Investing in Your Career Growth: 42% of staff across Canada were promoted last year. With a network of agencies in Canada and over 130 offices worldwide, we support your professional goals locally and globally. #likeaboss
😎 Promoting Flexible Working: A hybrid workweek that works for you! Prefer to work from another country? We have the opportunity to work from anywhere in the world for 6 weeks each year. #youdoyou
❤️ Prioritizing Your Wellbeing: We start with a minimum of 37 paid days off including vacation and monthly wellness days. We also have 4-day long weekends year-round, meeting-free Friday afternoons, half-day summer Fridays, competitive benefits, RRSP matching, and more. Mental health training is provided for everyone and we have certified Mental Health First Aiders on staff to offer support. #selfcarematters
🙏 Building a Community Where Everyone Belongs: Leading the industry in our efforts to increase representation, celebrate uniqueness, and build community, we always look for new ways to foster a sense of belonging through our culture, our partnerships and our work. #youbelong
🎨 Embracing Challenging Projects: We offer opportunities to be involved with memorable, collaborative and engaging media campaigns for internationally recognized brands. Our work is reflective of the passion, agility, curiosity and drive of individuals across Mediabrands and Kinesso. #winningtogether
Chi siamo
About Reprise
Global Leader in Performance Marketing.
We are the world’s largest performance marketing network, with over 3,000 experts across 68 offices in 48 markets. We offer a complete suite of digital crafts designed to deliver customer-centric performance marketing via services including, but not limited to, Strategy, SEO, Paid Search, Social, eCommerce and Content.
Part of the Mediabrands division of the Interpublic Group, Reprise is headquartered in New York. To learn more about how we can empower your business, visit www.reprisedigital.com now.