Informazioni generali

Agenzia: UM

Funzione: Paid Search

Luogo: Shanghai, China

Job Ref#: 14965

Descrizione e requisiti

Responsabilità principali

Provide professional SEM services for customers as account owner

The tie team is responsible for the launch needs of customers in multiple industries, ensuring the efficiency and effectiveness of the team, and leading the team to grow

Cooperate with and participate in the draft comparison of new customer SEM business, and help the company expand digital business customers

Work closely with the planning team to provide customer integrated marketing plan and strategy support

Competenze ed esperienza desiderate

Bachelor degree or above

More than 5 years of SEM management optimization experience

Fully understand the systems and products of major search engines (Baidu, Google, Sogou, Soso, etc.), and be able to operate the background skillfully

Have clear views on the future development of search engines; Understand the development trend of search engine products and competitors

Be familiar with GA, Baidu Statistics and other advertising monitoring systems, and be able to formulate data tracking strategies based on the actual needs of customers

Have rich creative planning ability and keen marketing market insight, and be good at data analysis

Be able to bear pressure, have good team cooperation ability, strong communication and coordination ability and business negotiation ability, open mind, active personality, and strong learning ability

Chi siamo

A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.

UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Curiosity: Our relentless curiosity drives relentless innovation.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about being a diverse agency where everyone feels motivated and supported.

Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Quicken Loans.