Algemene informatie

Agency: Matterkind

Job Function: Addressable Strategy

Location: Milano, Italy

Job Ref#: 10793

Omschrijving & eisen

Position Summary

The role of Addressable Specialist is to support the client services team with the day-to-day account management across multiple international Brands. The role of the Addressable Specialist is to improve the performance of our client’s business through the smart application of data, analytics and technology across programmatic media for campaigns running across the World.

The Addressable Specialist is involved in all stages of a campaign lifecycle, from pre-campaign planning, implementation and testing, to optimization, recommendations and post campaign analysis.

Key Responsibilities

  • Develop in-depth knowledge of the digital media ecosystem
  • Become a specialist in Matterkind offering
  • Build a strong understanding of Matterkind partners across tech, data and inventory
  • Support the client service team in the processing of new campaigns
  • Create, lunch and maintain programmatic campaign across multiple DSPs
  • Analyze campaign performance and make recommendations for optimization

Desired Skills & Experience

  • Excellent quantitative and analytical skills
  • The ability to work on data and draw conclusions
  • Strong organization and multi-tasking skills are key
  • A person who is eager to learn and ask questions
  • The ability to learn and apply new concepts and tools quickly
  • Excellent verbal and written communication skills
  • Ability to work collaboratively as part of a cross-functional team
  • Good verbal and written English communication skills


  • Italian: mother tongue or Fluent
  • English: good command written and spoken

Over ons

Matterkind is a committed and uniquely resourced partner, leading the media world away from billions of opaque impressions to the right number of conscious connections. Matterkind (previously Cadreon) offers an expanded and enhanced suite of addressable activation solutions, advisory services and affiliate marketing taking a people-first and ethical approach to engaging audiences and driving meaningful real business outcomes both across and within channels.
The promise of Matterkind is the third step in a transformation that leverages the strategic data assets of Acxiom and the market leading technology applications of Kinesso to deliver an audience-centric set of addressable activation and management solutions across the media ecosystem. In leveraging Kinesso and Acxiom, Matterkind can drive results that are smarter, faster and more efficient.
Matterkind’s AI-fueled optimization engine centers on audience, irrespective of channels, which allows for only touchpoints that matter. Matterkind operates in over 70 markets worldwide.

We are a friendly, fast, and fun open organization who respect deep expertise in digital media technology. We value bright, smart people with challenging thinking and we are creating a culture and environment to fuel a technology led revolution in digital marketing.

Matterkind believes that digital and data technology is driving a revolution in marketing. Digitally source able marketing can now always be performance-driven and focused on business outcomes. Data, insights and creativity are central to all our work, and we hold ourselves fully accountable to client business goals. We focus on improving the performance of our clients’ businesses through the smart application of data, analytics and technology. We are building a brand new and unique process for businesses to communicate in the digital age regardless of what challenge they may have.

Open Architecture
Matterkind buys and uses data and inventory from any partner that meets the criteria for integrity and transparency.
Systems Integration
Matterkind uses multiple technology partners and providers, including DSPs, data platforms and analytics packages
Matterkind is working to employ an audience-based model across all digitally-sourceable media