Agency: Initiative
Function: Planning
Location: Guangzhou, China
Job Ref#: 13408
Beschreibung und Anforderungen
Key Responsibilities
Ø Assist to set media objective, analyze market/consumer dynamics, and formulate media strategy
Ø Assist to construct media plan with recommendation on media channels, budget allocation and scheduling strategy
Ø Brief buying team to ensure an effective implementation of the approved media plan
Ø Co-ordinate with clients and creative agencies in day-to-day account handling and media servicing
Desired Skills & Experience
Ø 3-4 media planning experience with 4A agencies, good understanding of the work flow of advertising and preferably experience
Ø Good communication and presentation skills. Able to convince and influence other effectively
Ø Able to prioritize jobs & communicate these priorities to the team and motivate all members
Ø Proficiency in Mandarin, English both in conversation & writing
Ø Computer knowledge, especially PPT in English is a must
Über uns
Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.