Company

Functiesamenvatting

We are seeking talent with experience in digital strategy and innovation to join us in the exciting role of Digital Director for the Australian Government.

In this role, you will be leading the digital strategy across important Departments that impact Australia such as Defence Force Recruiting and the Department of Health and Aged Care. Working closely with the Senior Digital Director you will assist in designing the innovation roadmap across whole of government to uncover client growth opportunities, solve challenges, and provide strategic leadership and innovation.

The diversity of this role will allow you to stretch your skills with an assortment of campaign types such as public awareness, performance, and behaviour change.

Voornaamste verantwoordelijkheden

·        Developing a Futureproof Digital Strategy to ensure the best possible strategic dividends from the client's Digital media investment.

·        Working closely and collaboratively with the addressable, ad operations, social and search teams to identify and improve our ways of working.

·        In charge of developing POV's, assessment of technology and producing / deploying activation playbooks that will ensure best in class implementation across all digital and biddable channels focusing on client outcomes.

·        Challenge the status-quo with the latest digital media developments, trends, systems, and processes, based on a strong knowledge of the category via regular contact with media partners.

·        Responsible for the direction and delivery of all Digital campaigns goals to achieve the client’s vision.

·        Responsible for insight delivery and value creation and allocation from all agreements, including the client partner management.

Gewenste vaardigheden & ervaring

·        You've got a strong understanding of the industry and you're comfortable dealing with performance advertisers and large-scale clients.

·        You're confident in delivering market leading innovations, advertising/marketing technology, planning and execution of digital campaigns.

·        Multi-category planning experience backed by implementation you’re proud of.

·        A solid understanding of the effectiveness of previous activity.

·        Have a thorough understanding of effective digital communications and results analysis centred in ROI principles.

A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.

UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Curiosity: Our relentless curiosity drives relentless innovation.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about being a diverse agency where everyone feels motivated and supported.

Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Quicken Loans.