Agency: UM
Function: Data & Analytics
Seniority Level: Sr Professional
Employment Type: Full-Time
Location: At Home, United States
Job Ref#: 14196
Beschreibung und Anforderungen
Position Summary
We are looking for you - dynamic, best-in-class talent - to join the UM team as a Senior Analyst, Decision Sciences. In this role you will assist in the analytics process for our top clients and help take data management to the next level. As a Senior Analyst, Decision Sciences you will create, innovate, and guide the analytics process. This opportunity will grow your career in media analytics and provide a platform to partner with the world’s leading consumer brands.
Key Responsibilities
- Provide meaningful insights for internal stakeholders as well as clients regarding areas such as brand health, cross-channel synergy, paid/owned/earned media, and consumer behavior
- Manipulation and analysis of large datasets from multiple sources, including proprietary agency analytics platform
- Summarizing advertising measurements such as reach and frequency, engagement rate, viewability, and fraud
- Accurately evaluate the effectiveness and performance of paid campaign advertising
- Develop and maintain dashboards, including the creation of charts or other visualizations through Tableau or other Business Intelligence platforms to illustrate campaign performance
- Have an innate curiosity for processes improvements and continually strive to be better
- Coordinate between different teams, including Advertising Operations, Digital Partnerships, Paid Search and Paid Social teams for campaign trafficking and quality assurance
- Present analysis to internal teams and external clients
- Review media plans and placement taxonomy throughout the year especially during planning season
- Build strong relationships with vendors we work with, collect custom report data monthly and ensure partners follow the templates provided for processing
- Support development of KPIs and campaign goals as part of the measurement framework
- Assist in annual benchmark development working with different internal teams
- Jump in to help with ad hoc requests and custom analyses
- Support ongoing QA for database throughout the year across multiple data sources
Desired Skills & Experience
- Bachelor’s degree from an accredited college/university
- M.S. in statistics, mathematics, economics, finance, business, science, or engineering highly preferred
- 2+ years of experience in analytics function or related field
- Strong background in digital analytics, understands the media landscape and reporting tools (DCM, Search Ads 360, Facebook Reporting, IAS, Innovid, Prisma, Google Analytics, Tableau, Datorama, Crossix, Brand Study etc.)
- Experience with data management, ETL process, using tools including SQL/Python/R/Knime
- Familiar with site and floodlight tagging, UTM setup and QA to troubleshoot issues
- Proficient in Microsoft suite of products particularly PowerPoint and Excel, including advanced knowledge of pivot tables and complex formulas
- Strong team player, ability to collaborate across teams to produce insights for reporting and client deliverables
- Experience interacting with clients, managing monthly and quarterly reports
- Strong interpersonal, written, and verbal communication skills
- Ability to help teams build and deliver impactful presentations to clients and internal teams
- Attention to detail and strong organizational skills, ability to manage multiple projects and workstreams
- Flexible and adaptable to changing client requests
- Enjoys problem solving and finding solutions to help clients get answers they need
- Proactively looking for ways to improve processes and bring efficiency to the teams, updating existing processes and enhancing them with better ideas and solutions
#LI-DNI
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $75,000 to $80,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Minimum Salary
75,000
Maximum Salary
80,000
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
LinkedIn Recruiter Tag
#LI-DNI
Über uns
A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with seven additional US offices in Birmingham, Chicago, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.
UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:
Courage: Our courage to take risks drives our ability to set new industry standards.
Curiosity: Our relentless curiosity drives relentless innovation.
Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.
Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.
Caring: We care about being a diverse agency where everyone feels motivated and supported.
Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.
As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Rocket Mortgage.