Allgemeine Informationen

Agency: Initiative

Job Function: Strategy

Location: Los Angeles, United States

Job Ref#: 11575

Beschreibung und Anforderungen

Position Summary

As an Associate Strategy Director, you are responsible for the development of strategic recommendations that solve client challenges. You will work across all accounts & clients (depending on the Brief ask/rating & the skillset need) and should strive to produce outstanding communications strategies, as recognized through awards, client satisfaction scores and tangible examples of innovation. You will help to strategize, produce, and make sense of the key cultural, consumer and market intelligence required to design the best possible holistic communications plan to deliver on that task. 
 
To be successful in this role, you must have a passion for people, brands and ideas and an insatiable curiosity for culture in every sense. You believe that brands can & should mean in the world and are driven by the desire to understand the changing world and people’s subsequent shifting motivations and behaviors. You will be responsible for ensuring that the Strategy Associates’ work is robust and fully thought-through. By considering all consumer, category and culture trends, you will help the wider Team to think about new ways to connect to people in culture & working real-time alongside the Analytics, Communications Design, and Client teams to deliver better, smarter and more innovative work.

Key Responsibilities

Client 
  • Demonstrate understanding of the clients' key business and challenges
  • Be considered a valuable contributor during client meetings, providing, for example, research &/or deep understanding of how consumers are interacting with culture (their behaviors & motivations/mindsets)  
  • Deliver innovative thinking that inspires leading edge solutions and award-winning breakthrough work – contributing the creation of best in class work as standard (both internally & externally)
  • Arming the client team with knowledge & expertise to speak confidently about the strategic direction where required
  • Measurable client & strategy business KPIs  
Internal
  • Identify, develop & oversee the delivery of unique and innovative strategies to deliver the client’s desired results
  • Demonstrate a good understanding of consumers & their behaviors
  • Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement
  • Be an Infinity Planning Expert & champion its usage amongst the team and client base
  • Bring fresh thinking & inspiration into the Strategic Process to help the teams springboard to better Strategic thinking
  • Adoption, promotion & facilitation of the Cultural Analytical Process/Tools to help teams find new insights that unlock growth
  • Deliver executable, relevant, on brand platforms with the potential for fame/award entry
  • Write cohesive communications architectures that deliver on the platform and give guidance for how the brand will play in culture
  • Train, guide & assist the Strategists in development and packaging of ideas
  • Positively collaborate with SBU and independent creative partners, contributing to their/our client work
  • Use qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand 
  • Partner with Analytics to develop new tools, inputting into the development of new & cutting edge proprietary planning, research and reporting models for Initiative
  • Lead ideation team sessions in conjunction with the Communications Design team and relevant SBUs to generate creative & compelling communications ideas
Commercial 
  • Contribute to Agency & Client revenue opportunities through Strategic output 
  • Maintain effective relationships with key strategic partners (vendors, academic institutions, creative consultancies), keeping up to date on their offer & using that information to help the Strategy Team unlock new growth opportunities for the client &/or the agency

Desired Skills & Experience

  • Bachelor’s degree in related field or equivalent work experience
  • 6-8 years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
  • Ability to think differently: creative & adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

Über uns

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.