Company

Functiesamenvatting

Responsible for planning, designing, and assisting in implementation of SEO strategies

Voornaamste verantwoordelijkheden

Search Engine Optimization 

• Manage and assist in the execution of SEO projects and provide high-quality deliverables on time.
• Build and lead a team of SEOs in the execution of campaigns.
• Be able to understand the customer’s requirements and provide relevant SEO plans and strategies.
• Familiar with search engines ranking mechanisms and optimization principle.
• Support team in conducting audits, keyword research, crawl analysis, and strategic planning.
• Constantly updated on SEO knowledge and trends to provide the best strategies to clients

Google Analytics & Google Tag Manager

• Identify the website's key performance metrics and competitive trends.
• Proficiency in Google Analytics setup and tracking.
• Proficiency in AEM Adobe Analytics tracking. (plus).
• Creating forecasts using operational and statistical tools and models.
• Directing queries and analyzing databases and logs to produce performance reports.
• Making recommendations regarding process improvements and helping develop performance policies and procedures.

Client & People Management

• Support account lead in effective meetings with client
• Thorough knowledge of client’s business, competitors, and market
• Identify and develop opportunities for incremental revenue increases
• Participates in new business activities as assigned
• Oversee department budget, including staffing and resource requirements like capacity planning
• Liaise with and support regional team with projects and initiatives

Strategy Development & Implementation 

• Development/support account lead of all major and new campaign briefs
• Recommend appropriate research as required
• Set procedures, templates, and benchmarks for team members to adhere
• Consults with creative, developers, media, and analytics team to communicate client objectives and to develop alternative strategic solutions

Quality Control/Standards Maintenance

• Work conforms with corporate brand identity guidelines and site specifications
• Work conforms with advertising codes, legal and ethical standards

Gewenste vaardigheden & ervaring

• 3-4 years of experience in SEO with a proven track record of results
• Minimum diploma in Mass communication or any related field.
• Good communication and presentation skills.
• A self-starter and a team player with the ability to multitask.
• Confident and able to handle demanding situations professionally
• Passion for all aspects of SEO; from content development to backlinking, technical SEO and PR.
• Proficient in SEO tools, including Google Analytics, Search Console, SimilarWeb, Screaming Frog, etc.
• Knowledge in HTML, CSS, or Organic E-commerce trends is a plus