Bureau: Reprise
Functie: SEO
Seniority Level: Sr Professional
Employment Type: Full-Time
Locatie: New York, United States
Job Ref#: 14984
Beschreibung und Anforderungen
Functiesamenvatting
Who we are: Reprise is among the media industry’s fastest growing digital agencies servicing Fortune 500 brands –thanks to our culture of innovation, excellence, personal growth, and fun. As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey.
Who you are: In this role you will be responsible for helping Reprise clients improve their visibility in organic search results. The senior analyst will contribute strategic SEO recommendations to clients. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams.
Voornaamste verantwoordelijkheden
- Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations
- Lead technical site analysis, competitive analysis, and content audits
- Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind
- Prioritize tasks based on their likely effectiveness and ability to be implemented
- Present findings and back up recommendations with hard data
- Identify problems and form solutions for problems that can arise in reporting
- Develop content recommendations and technical analysis presentations
- Support marketing in the development of SEO case studies, white papers, blog posts, POV etc.
- Work with creative and development teams to ensure proper implementation of SEO recommendations
- Translate clients’ business goals and marketing objectives into successful search engine optimization strategies
- Decide upon final keyword lists with minimal supervision
- Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another. Additionally, develop opinions on tools, their uses, and their pitfalls
- Build technical SEO acumen with ability to speak to and identify solutions to common SEO issues
- Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals
- Present new tools and summarize industry articles to the internal team
Gewenste vaardigheden & ervaring
Education:
- Bachelor's degree or related work experience
Work Experience:
- 2+ years of experience in SEO or relevant function, i.e., SEM
- Experience with project management tools is a plus
Skills:
- Expertise with Microsoft Excel, Word, and PowerPoint
- Excellent research, writing, and presentation skills with an attention to detail
- Ability to multi-task and handle other duties as assigned
- Comfortable with platforms including Adobe Analytics or Google Analytics
- Understanding of basic web development technologies with an understanding of HTML
- Familiar with multiple keyword research, reporting, and link building tools
- Understanding of why certain search results appear for various keywords
- Knowledge of local SEO, mobile SEO, and social media optimization (SMO) concepts
- Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry
- Knowledge of eCommerce SEO concepts
- Ability to develop interpersonal relationship at a personal and professional level across client and team
#LI-DNI
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $70,000 to $75,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Minimum Salary
70,000
Maximum Salary
75,000
Transparantieverklaring tewerkstelling
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
LinkedIn Recruiter Tag
#LI-DNI
Über uns
Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.
In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.