代理机构: Interactive Avenues
职能: Planning
地点: Gurgaon, India
Job Ref#: 16202
说明和要求
职位概总
The manager position will be responsible for creating and executing programmatic media plans using industry leading media technology platforms. Within this role you’ll begin to take ownership of your clients’ programmatic media strategy and oversee its implementation and day to day execution. The ideal candidate should have hands-on experience with programmatic trading in self-service demand side platforms (DSPs). The candidate should be analytical and data-driven in optimizing programmatic inventory, and creative in packaging new programmatic products and deals.
主要职责
A Develop, evolve and refine the media buying process to become as optimal as possible.
B Execute all aspects of the buying processes campaign strategy, tagging recommendation, console setup, delivery management (pacing, budget, spending), analysis and reporting
C Liaise between the media buying team and other key internal groups on the account (product, research analytics, ad ops, and operations)
D Optimized campaigns to reach their goals
E Produce insights and channel-specific recommendations
F Handling Campaign Management Banner Creation and Testing Uploading Banners on Our App and IIIrd Party App like DART, Atlas, Eye Blaster and etc.
G Campaign Performance Check and enhancement Final Reports and Live Screen Shots
H Recommend appropriate audience segments based on the client's target
I Understanding Digital Transformation and Audience management
J Proficient with the concepts of reach, frequency, ROI and latency
K Experience working with 3rd party Media vendors
L Understands Marketing funnel and strategizes campaigns as per goal
需要的技能和经验
Skills
A Works as a member of the team and cross-functional teams
B Ability to lead/own internal & vendor meetings and communication.
C Have an aptitude for basic mathematical concepts
D Possess excellent verbal and written communication skills
E Ability to prioritize tasks and meet all deadlines while producing quality.
F Ability to aggregate and communicate data to support recommendations
G Ability to follow through on assigned tasks with minimal supervision
H Passion and curiosity for media, brands & digital activation
Qualifications
A Graduate/Post Graduate
B Should have 3-4 years, with 2 years experience in the same industry
C Past Experience working on any DSP (Demand Side Platform) knowing of having hands-on experience working on DMP, CDP and various MarTech tools.
D Had supported on set-up and day-to-day management of campaigns
E Had performed pacing (Adjusting Bids, Budgets)
F The candidate should possess deep knowledge of platforms like DV360, MediaMath, and Adobe Advertising Cloud.
关于我们
Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.