Agency: Magna
Function: Data & Analytics
Seniority Level: Manager
Employment Type: Full-Time
Location: San Francisco, United States
Job Ref#: 15148
Agency: Magna
Function: Data & Analytics
Seniority Level: Manager
Employment Type: Full-Time
Location: San Francisco, United States
Job Ref#: 15148
Position Summary
MAGNA Media Trials is a unit within Mediabrands that is focused on custom research to address cutting-edge questions in the advertising industry. The Media Trials team follows the scientific method to craft rigorous experiments that explore new and emerging products, techniques, strategies, and ideas. If the software or hardware technology we need to conduct an experiment doesn't exist, we build it. We employ advanced analytics to understand our data and tell compelling stories that are published for the benefit of our clients and the industry at large. Peruse our published work at https://magnaglobal.com/about-us/media-trials/
As a Data Scientist on the team, you will be empowered to apply your expertise to cutting edge research: design complex methodologies to answer questions with data; craft survey questions to collect high-quality response data, apply various modeling techniques to uncover surprising insights, describe your results and findings to tell a story form the data, collaborate with Software Engineering, Analysts, and Project Managers to efficiently move projects forward, and more… all in a day’s work. As a small team of high performers, we all wear many hats and are constantly learning new things and pitching in to help out other roles, so there is always something new to do and ways to contribute: there is never a dull moment.
"It is exciting to come to work because every day is different. Working on a small team, you get to touch all aspects of our work. From crafting research methodologies to analyzing results to telling compelling stories with data, it is exciting to manage and execute Media Trials. Early on in my career, not only have I built up a diverse portfolio of skills but my work also has visibility across IPG, with Fortune 500 clients, and throughout the advertising ecosystem. I love my job because it is a fun mix of science, creativity, and innovation." - Current IPG Media Lab Employee, Senior Research Analyst
Key Responsibilities
Desired Skills & Experience
Preferred Skills
Wage and Benefits
Minimum Salary
100,000
Maximum Salary
115,000
Employment Transparency
LinkedIn Recruiter Tag
#LI-DNI
MAGNA is the centralized IPG Mediabrands resource that provides strategic investment and media intelligence for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.
• MAGNA harnesses the aggregate power of all IPG media investments to develop go-to-market strategies, designing unique partnerships to drive maximum value for our clients.
• MAGNA has set the industry standard for more than 60 years by predicting the future of media value. We publish more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness.
OUR PURPOSE + VALUES:
MAGNA infuses the organization with knowledge that empowers better decision-making. We are a team of experts across five key competencies who support IPG cross-functional teams through:
1. Partnership
2. Enablement
3. Accountability
4. Connectivity
5. Education