代理机构: UM

职能: Planning

Seniority Level: Manager

Employment Type: Full-Time

地点: New York, United States

Job Ref#: 14629



As Manager, Planning, you’ll help us reimagine what an agency can and should be through this lens, and through your leadership of one of our longest-standing client relationships, xx.

As Manager, Planning, you’ll support the vision and strategic plan for the account , ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You’ll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the xx business forward.


To do this, you’ll of course need to:
•Develop and execute strategic cross-channel communications plans for client assignments in conjunction with internal agency specialty teams
•Supervise development and implementation of targeted, innovative media solutions consistent with media strategies 
•Leverage performance and measurement insights to inform plan recommendations and optimizations
•Create external briefing documents aligned with plan parameters, objectives and strategies
•Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity,  to derive strategic trends and insights to inform partner consideration set and channel mix
•Develop relationships and meet with media partners to share client objectives and priorities and stay up to date on latest offerings 
•Keep on top of everchanging media landscape to identify relevant opportunities/solutions and develop POVs

And you’ll do all of this, balancing four key components to ensure long-term success: Work Quality, Client Relationships, Financials, and Team Health.

Work Quality
•Leverage planning best practices, media acumen, and understanding of client business to steward planning recommendations and conversations 
•Understand brand marketing and roles of channels with an emphasis on data-led planning
•Ensure timely creation and delivery of work to clients by working across an inter-disciplinary team that includes Investment, Strategy, Research and Analytics 
•Maintain professional decorum and build positive rapport with others both internally and externally 
•Lead departmental projects as requested

Client Relationships
•Frequent client interaction, seen as go-to for specific initiatives
•Prepare and deliver dynamic presentations to showcase how recommendation meets client brief, objectives, and measurement expectations
•Responsible for budget management, accuracy, and reporting

Team Health
•Shape UM culture, values, and industry reputation 
•Plan, direct, supervise, and coordinate work activities of Sr. Associates/Associates and identify opportunities for Sr. Associate/Associate goal setting and career growth
•Participate in industry events, seminars, and clubs to drive personal and agency growth


•Bachelor’s degree or equivalent experience 
•3-5 years of experience in media planning with knowledge of across various channels, national/local scope (to be customized by hiring team)
•Success in managing junior staff and ability to manage up to leadership
•Confident presentation skills in internal and client meetings
•Mastery of syndicated research sources, planning tools, and media math
•Solutions driven with strong trouble shooting skills
•Excellent written and verbal skills
•Well organized and manages timelines with others
•Strong knowledge of industry trends and planning/measurement models
•Understanding of marketing and communications process
•Ability to work autonomously and in a group 
•Skilled knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)  
•Mastery of campaign management, ad serving technology, third-party market research, and cloud-based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $80,000 to $90,000.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Minimum Salary


Maximum Salary



It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

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UM is a global media agency committed to Futureproofing our clients' businesses. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with 3,500 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.

At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company, from work flexibility to career planning to regular talent reviews, and more. Our DNA, forUM, helps guide us in all that we do:

Fearless: We bring our authentic selves to work and put our whole selves into the work

Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do

Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible

Unified: We band together to accomplish what we could not otherwise do alone

Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world

We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM.